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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Next, you use an influencer discovery tool to identify the right influencers and extract insights that help you decide who to reach out to and how to get them involved in your brand stories. To be influential on the social web means you produce and...

  2. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The business benefits of using video to increase discovery, traffic, engagement and conversion are widely documented, but we were curious about whether consumers actually find business videos helpful," said Brad Jefferson, CEO of Animoto.

  3. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    StumbleUpon Paid Discovery: For cheap targeted traffic, you'd have a hard time beating StumbleUpon. Although you don't necessarily want to pump out cute cat content, there are a few important takeaway lessons about headline development that we can...