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  1. Native Advertising for Small Business: The Missing Link?

    In order for their content marketing strategies to succeed, they need to do more native advertising with promoted posts, and content discovery. After users click on an article or go to a page, content discovery widgets will put pieces of related...

  2. Google Adjusts Standards for Newsworthy Material

    But now, as evidenced by a discovery by Search Engine Land, Google News has clearly changed its standards. News content Google News has always maintained a strict set of guidelines for which sources it will display in the "In the News" section.

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Use the discovery option. This means that, unlike Facebook, a brand is free to follow any other Google+ user and begin interacting with the content they are publicly sharing on the network. Pages with 1,000 or more followers tend to have an...

  4. Your SEO Competition Isn't Who You Think It Is

    Here's the problem with not knowing who your online competition really is: Any subsequent competitive analysis – competitive backlink opportunities, keyword discovery, and even content strategy – will be misguided because you will be looking at...

  5. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Next, you use an influencer discovery tool to identify the right influencers and extract insights that help you decide who to reach out to and how to get them involved in your brand stories. To be influential on the social web means you produce and...

  6. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The business benefits of using video to increase discovery, traffic, engagement and conversion are widely documented, but we were curious about whether consumers actually find business videos helpful," said Brad Jefferson, CEO of Animoto.