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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Now playing: Twitter #music – Twitter BlogTwitter teams up with iTunes, Spotify, and Rdio for launch of new music discovery app. Google's Distinguished Engineer Matt Cutts answered a couple of questions on the YouTube GoogleWebmasterHelp channel:

  2. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Brands that track and quantify word-of-mouth impact have found that the sharing done by these key influencers can drive 20, 30, or even up to 70 percent of all of the discovery and engagement with their campaign content, surpassing paid media in...

  3. Win Earned, Owned and Even ‘Paid’ Links With Content

    StumbleUpon, Reddit, Digg and other aggregators also have paid discovery options and are worth considering for larger campaigns. Remember here that the channel is all about the ‘customer as the channel’ and so the process for earned is simply to...

  4. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    A simple rule of thumb is that the more content that gets shared, liked, or commented on through Facebook, the greater the chances of discovery of that content through Graph Search. If consumers embrace it, Graph Search has the potential to...

  5. YouTube Unveils New Look to Increase Channel Views, Subscriptions

    In a post there, Alandha Scott said, “The new site design will help you build a bigger, more connected audience by improving new channel discovery, simplifying subscriptions, and keeping your fans plugged in and aware of your new videos no matter...

  6. BloomReach Incorporates Real-Time Freshness For E-Commerce Optimization

    This service ensures better performance from your pages without compromising anything on discovery; in fact, it improves it,” Ashutosh Garg, BloomReach co-founder and CTO, told Search Engine Watch. BloomReach also released the following video on...

  7. BloomReach Marketing Platform Aims to Expose Your Best Content in Organic Search & Social

    BloomReach aimed to solve the problem they describe as the digital discovery divide. This is a holistic, multi-channel solution that addresses online businesses’ needs for automation and scalable search marketing.

  8. Nomenclature: The Industry Case For and Against SEO

    As long as search engines are part of content discovery, SEOs (at least the technical kind) will have a job making what is invisible to search engines visible," Van Horne said. Media you can not buy is being labeled 'earned media', with most...

  9. Miso 'SideShows' Companion App Satisfy Science Channel Fans' Thirst for Knowledge

    Discovery has also been working with social TV start-up GetGlue since October 2010, offering stickers and discounts for checking into series on Discovery Channel, TLC, Animal Planet and Science. Amber Harris, director of social media at Discovery...

  10. Major YouTube Redesign Zooms in on Channels, Video Discovery, Social Sharing

    The YouTube Team has introduced a new homepage – which we saw a sneak preview of a couple weeks ago – unveiled a new Channel design, and gave the video-sharing site a fresh coat of digital paint. Since different uploaders have different marketing...