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  1. Native Advertising for Small Business: The Missing Link?

    Several variations of this strategy have emerged, such as promoted posts and content discovery widgets. By using promoted posts on Twitter and Facebook or content discovery platforms like Outbrain and Taboola, small businesses can increase the...

  2. Google Adjusts Standards for Newsworthy Material

    But now, as evidenced by a discovery by Search Engine Land, Google News has clearly changed its standards. Google News has always maintained a strict set of guidelines for which sources it will display in the "In the News" section.

  3. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    This, according to research commissioned by BloomReach, a company that provides a personalized discovery platform for online retailers. Organic search has always been a very high source of discovery," says Joelle Kaufman, head of marketing and...

  4. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Use the discovery option. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is still only available to advertisers with at least 1,000 followers on their pages or profiles.