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  1. How to Create Great Content: Start by Creating Content for Yourself

    Instead, the right question is "what content would I want to discover if I were looking for information about my company or product? Most people new to marketing (and even many of those not so new) think about marketing as "how do I get visitors to...

  2. Why Social Media Listening is Important for Brands

    Discover perception of you as employer. You just might be. If you're running social media for your business, you must listen to your consumers and respond quickly in order to be fully effective. Here are some real cases from large brands that...

  3. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    With Curalate, you can discover, track, and measure the sharing of visual content. Image Credit: Shareaholic Even though Pinterest can't yet compete with Facebook, it is growing exponentially and in three short years is now one of the top six...

  4. Doodle 4 Google 2013 Winner's Best Day: When Her Dad Came Home From War

    By Audrey Zhang, Grade 4, Levittown, New York: "My best day ever will be when I discover paradise. Today's Google Doodle may be the most moving logo Google has ever posted. The Doodle was created by a 12th grade Wisconsin student in honor of her...

  5. International Expansion: Break Down Barriers With Google+ Hangouts

    Understanding cultural differences is going to be incredibly important when it comes time to sell your products and optimize your website (or even understand a potential new partner), so take Google+ Hangouts as an opportunity to be observant and...

  6. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Users can discover and find apps in two ways: searches through the app stores as well as searches on search engines. Ways to Help Consumers Discover Your Mobile App Mobile app creation forces marketers to understand the limitations of different...