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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    However, upon review, we didn't discover any issues with our tracking. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and deciphering what is influencing their campaign performance.

  2. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    When a blog evolves to millions of pages, blog owners need to create specific wayfinder pages to help users and technology more easily discover and locate desired content. Blog optimization is no exception.

  3. Twitter Celebrates 8th Birthday With #FirstTweet Tool

    Eight years later, our users have transformed Twitter into place where you can discover new ideas, make real human connections and express yourself freely," Twitter said in a blog post. Twitter today is celebrating its eighth birthday.

  4. Facebook News Feed Algorithm Change Reduces Visibility of Page Updates

    Facebook is continually running tests on the news feed that users see when they log into Facebook in order to discover ways that encourages people to interact or update themselves more. Facebook has announced some changes to how people see updates...