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  1. 4 Amazing Things You Simply Must Know About Sensational Headlines

    In fact, sophisticated marketers test multiple headline versions prior to publishing to discover the one that performs best. Deeper insight into reader headline preferences is a good thing for marketers – it means they can discover what works and...

  2. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    As you discover keywords that are high-value or high-potential, you need to extract those queries and shift them into exact match keywords in order to maintain tight control over your traffic. If you've been managing pay-per-click campaigns for a...

  4. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    She was a national finalist in the 2013 contest, for this drawing illustrating her best day ever – "My best day ever will be when I discover paradise. Eleven-year-old Audrey Zhang of New York is the winner of the seventh annual U.S.

  5. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    You will also quickly discover just how very global Google+ is. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to just those accounts was to ensure that advertisers were getting the most...

  6. How Can Good PPC Managers Become Great PPC Managers?

    Get to the bottom of the results as you discover them. And it got me thinking – what are the differences between good PPC managers and great PPC managers? Good PPC managers get results, sure. They know their way around the necessary data tools and...

  7. Your SEO Competition Isn't Who You Think It Is

    You might get back a list of competitors A, B, and C – but with some research you discover that your client's primary online competition is actually D, E, and F. I had the pleasure of discussing the SEO competitive landscape as part of the 5 Spying...

  8. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    However, upon review, we didn't discover any issues with our tracking. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and deciphering what is influencing their campaign performance.