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  1. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    How are they positioning their product – is it based on USP, price or special discount? Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors.

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them via in-app advertising. The "discount ad" is one of the most effective display ads amongst the Chinese population.

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Set up local searches to trigger social promotions that offer discount coupons for in-store purchases. Touchpoints in the buying process can span various channels, making it harder (yet more critical than ever) for marketers to make meaningful...

  4. Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

    In his final word of caution is that if you are doing guest blogging and it looks like it might be leaning towards paid links, chances are there to discount those links regardless. Many guest blogs don't have the highest of standards, and could be...

  5. SEO Game Change: Are You Setting the Right Expectations?

    You may find a few places on your site where you went a little crazy stuffing a meta tag or creating pages for each keyword you want to rank for when the only conceptual difference is the presence of the word “cheap” vs the word “discount”.