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  1. SEO Game Change: Are You Setting the Right Expectations?

    You may find a few places on your site where you went a little crazy stuffing a meta tag or creating pages for each keyword you want to rank for when the only conceptual difference is the presence of the word “cheap” vs the word “discount”.

  2. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    This exciting new extension type allows you to attach a redeemable offer (such as a coupon, rebate, or discount) to your AdWords ad. With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average...

  3. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    If another website is offering a discount on your product, find a way to match it on the website. Purchase-driven queries often look like this: acme pillow discount best price on acme pillows lowest price on acme pillows acme pillow free shipping

  4. Is Your Quality Score Costing or Saving You Money?

    You’ll notice that at a quality score of 7, there is neither a discount nor a penalty. When it comes to AdWords quality score, everyone knows from best practices that increasing this magic number is not only beneficial for rankings, but could lead...