SEO News


  1. Social Customer Service Secrets to Avoid Negative Search Results

    If you are going to collect a customer’s email address, the least you can do is provide more than just special prices and discount offers. The new rules of selling and customer service are here, they’re social, they’re mobile, they’re visual…and...

  2. Google Analytics Helps You Filter Spider and Bot Traffic

    The list of spiders and bots typically costs $14,000, though IAB members receive a discount. Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders?

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Heck, you might even consider serving them a discount or coupon in your remarketing ad. Medium-Intent users may need more of a push, like a coupon or discount that makes them feel they are making the right decision by purchasing.

  4. Google Reveals What New & Expectant Parents Search For

    But Millennial dads actually did the most searches overall, so don't discount them as consumers," the authors wrote. With both Mother's Day and Father's Day approaching, Jordan Rost, Brad Johnsmeyer, and Allison Mooney of Google looked at Google...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    How are they positioning their product – is it based on USP, price or special discount? Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors.

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them via in-app advertising. The "discount ad" is one of the most effective display ads amongst the Chinese population.

  7. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Set up local searches to trigger social promotions that offer discount coupons for in-store purchases. Touchpoints in the buying process can span various channels, making it harder (yet more critical than ever) for marketers to make meaningful...

  8. Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

    In his final word of caution is that if you are doing guest blogging and it looks like it might be leaning towards paid links, chances are there to discount those links regardless. Many guest blogs don't have the highest of standards, and could be...