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Disclosure Search Engine

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  1. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    Likewise, if you are doing disclosure, you need to make sure that it’s clear to people," he said. So a good rule of thumb is there should be clear and conspicuous disclosure. While in that case, they were marked as advertorial content, the links to...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...

  3. As Goes Paid Search, So Goes the Election?

    Disclosure: I work at AdGooroo. There were more than a few players sponsoring politically-oriented search engine marketing in the months leading up to the election. By comparison, Romney’s official site, mittromney.com, trailed significantly with...

  4. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. The FTC has not officially announced a review of the...