With the popularity of voice activated search results, such as Siri, the FTC is also advising that if search results are delivered verbally, that there must be an audio disclosure to go along with it states it is a paid advertising, and that one...
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
Likewise, if you are doing disclosure, you need to make sure that it’s clear to people," he said. So a good rule of thumb is there should be clear and conspicuous disclosure. Advertorials have been popping up on websites with much greater frequency...
A data analysis of the search results for queries containing 500 of the world's top tech writers' names using Conductor's Searchlight enterprise SEO platform (disclosure: I work for Conductor) – shows that Google is surfacing Google+ accounts for...
Jarboe went on to site a case study his company did with New Orleans local deals site Get City Dealz (Disclosure: I am the CTO there) and BusinessWire, in which they did three press releases all sent out on Saturdays.
Full Disclosure: I work for Bing Ads as an Evangelist. This means I am constantly bombarded with fantastic information I think we should share instead of keeping locked up. What follows is some of that great information.
Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...
Kevan Fornasero, a lawyer for Google said in the filing that petitions "filed under Section 3511 of Title 18 to set aside legal process issued under Section 2709 of Title 18 must be filed under seal because Section 2709 prohibits disclosure of the...
AdGooroo (disclosure: I work there) addressed these questions in a recent study comparing the paid search performance of advertisers on Google AdWords and Yahoo Bing across six verticals in the U.S.during Q3 2012:
The Federal Trade Commission (FTC) released its new .COM Disclosures standard on March 12, tightening considerably the requirements for disclosure statements for online advertisements, ads and reviews.
While Pottery Barn was the top spender in its category in 2012 according to data from AdGooroo (disclosure: my employer), with an estimated $8+ million of paid click-throughs during the year, competitive benchmarking reveals that Bed Bath s SEM...
The ensuing ethical debate tended to center on the issue of disclosure as many felt that readers were mislead into thinking advertorials were unbiased (which they are not). The well-covered Interflora Google penalty was lifted as of March 3 with...
To find out, last month, BrightEdge (disclosure: I’m the founder and CEO there) reached out to 4,000 brand customers in 99 countries and 44 languages as part of the 2013 Global Enterprise SEO Survey. 2012 saw plenty of change in the SEO industry.
They can now work with an FBX Partner (Disclosure: I work at Chango, which is an FBX partner) that identifies their target audience based on their recent searches on Google, Yahoo, or Bing. Search marketers got some exciting news in December.
Disclosure: I work at AdGooroo. Let’s take a look at the role of paid search. There were more than a few players sponsoring politically-oriented search engine marketing in the months leading up to the election.
Combined with a 51 percent conversion rate among mobile auto searchers per the recent xAd-Telmetrics Mobile Path to Purchase Study (disclosure: I'm President of Telmetrics), this is an encouraging trend.
Thirty-five percent of retailers’ full year spend on paid search in 2011 was concentrated in the fourth quarter, with the top 50 largest retailers spending closer to 45 percent of their annual budget for search in those last three months...
Disclosure is very important in guest posts. There's no giant group of affiliates trying to drive altruistic traffic to a site that seeks only to give you information (with no links to buy anything) on how you can eat healthier, for example.
In full disclosure, this strategy has been dictated to me by multiple Google agency representatives. You brainstorm on strategies. You pick your keywords, placements, topics and interest categories. You develop your creative.
Full disclosure: I'm the author of that forecast, so I decided to provide an exclusive breakdown of some of the mobile search numbers for SEW readers. Earlier this week, BIA/Kelsey released its U.S.mobile local advertising forecast, projecting $5.8...
