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Disaster Response

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  1. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    In a December 13th post called It’s Still a Blacklist and It’s Still a Disaster, the EFF pointed out that the bill still gave the Attorney General and copyright holders the right to obtain blacklist orders and offered new ambiguity as to how the...

  2. Authenticity in Social Media: Don’t Get Mad, Get YouTube

    The companies that were online, listening and responding to their customers were the ones best placed to avoid a costly hangover from a social media PR disaster. So, is a protest video about “bike lanes” going to prompt any official response from...

  3. Is the Google News Redesign a Repeat of the New Coke Disaster?

    It's only Saturday, but I already think the Google News redesign is a repeat of The Coca-Cola Company's New Coke disaster in 1985. Now, it appears that many of the Google engineers are too young to remember the Coca-Cola New Coke disaster back in...

  4. Online Reputation Management Case Studies: BP Oil Spill, Toyota Recall, and Goldman Sachs Fraud Charges

    As Taylor Buley of Forbes.com noted in "BP Turns To Google," the branded channel on YouTube cost BP about $250,000 to create, so somebody somewhere within the company must have already determined that the public relations impact of this disaster...

  5. The Decision-Making Funnel, Stage 1: Awareness

    Because most Web sites don't control the exact ads that will run on their pages, this is an invitation for disaster. There's only one possible response: build walls. The AIDA stages are: Awareness Interest

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  6. Was Google's AP announcement a PR disaster?

    My advice is to announce controversial news early on the Tuesday morning after Labor Day, when you at least have a shot at managing the response from 9 to 5. Josh Cohen, the business product manager for Google News, made the announcement by posting...