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Disaster Management

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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Let's pause the story to consider how British Outfitters' PR disaster plays a role in our five-point content marketing framework. She checked in with the social group before leaving for the day, and they were in full crisis management mode.

  2. Twitter Adds Alerts to Help Users During Emergencies, Disasters

    Today we have a two-way street – residents are informed about hazards in real time and emergency managers receive immediate feedback on the consequences of a disaster. Federal Emergency Management Agency (FEMA).

  3. How to Avoid PR Disaster With a Social Media Policy

    In more cases than not, employees behaving badly by accident or intentionally have the formula for PR disaster. One of the key areas focused on was the internal planning of social media and how that ties into the external public relations and...

  4. What Role Should the Government Play in Our (Searching) Lives?

    In times of crisis and disaster, we can see the important public service governments provide when citizens need to prepare. Government's most intrinsic reason for existing is to protect its citizens, and the ability to efficiently inform and...

  5. Online Reputation Management Case Studies: BP Oil Spill, Toyota Recall, and Goldman Sachs Fraud Charges

    So, if you aren't prepared because you cannot remember the past, then you say dumb things like "the environmental impact of this disaster is likely to have been very, very modest," as Hayward told British TV station SkyNews on May 18.