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  1. Can Groupon Break Into the Search Market?

    In an effort to move beyond your inbox, discount aggregator Groupon recently unveiled Pages, a directory of more than 7 million businesses full of information such as phone numbers, hours of operation, menus, and website URLs.

  2. SEO Is No One-Trick Pony

    There are reasons why you might consider sub-domain versus sub-directory versus a separate domain. Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have search volume, are relevant, AND that...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  4. How Google Pigeon Impacted Local Queries, and What You Can Do

    Early reports showed consistent feedback that specific queries and sectors had been impacted, like real estate, and that directories were now being favored in the results above local businesses (possibly due to the authority of a directory site...

  5. Yahoo Retires Less Popular Products to Make Room for New Innovation

    That’s why today, July 2, we are closing down Yahoo People Search, a defunct directory site that’s no longer useful. People Search: As a user, you want one place to find everything you need. You can use Yahoo Search to find people, blogs, places...