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  1. The Ghosts of SEO Past and Future

    This month, we celebrate the 14th anniversary of banner ads being sold in commercial volume. I was fortunate enough to work for the company that launched the first "true" commercial banner offering on a mass scale (HotWired; Wired/Digital which was...

  2. Copyright Law: What Search Marketers Should Know (Part 1)

    The owner of a copyright has the means to set limits on how the copyrighted work is exhibited in both commercial and non-commercial use, and require all others in the jurisdiction of the U.S.to adhere to those limits under penalty of law.

  3. Study: Search Driving Offline Conversions for Local Service Businesses

    It strongly argues that search engines should be serving locally targeted ads against commercial queries in almost all service categories where there's no local modifier because the probability is extremely high that the user is looking for a...