Best of the Web, a directory of all the content on the web, turns 19 on April 20. We built BOTW UK to bring our web directory services to users and site owners in the UK. When blogs hit the scene, we launched the BOTW Blog Directory to help...
For example, exact match anchor text links in blogrolls, comment spam, directory links, etc. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. You can hear the pain, frustration, and confusion...
Yahoo Directory, ODP). An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official directory provider, for example, a blog, social media profile, newspaper (online/print) etc.
Domain naming is so important to your overall foundation, so as a best practice you're better off using sub-directory root domains (example.com/awesome) versus sub-domains (awesome.example.com). And essential.
The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses, including online Yellow Pages and directory businesses, allowing them to add search engine marketing to their offerings in a cost-effective...
If you are currently adding article directory links, then stop the program right away. Participate in the major directories: Yahoo Directory, DMOZ, Best of the Web, and Business.com. If you find yourself with 10 or more directory links, something...
Unlike other low-value content traps, these directory pages are often instrumental in site usability and helping users navigate to deeper content. One of the riskiest content types we see frequently on client sites are thin directory-style pages.
As mobile consumers now largely find business websites through utility/comparison, local directory and branded mobile websites and apps, it's no longer safe to assume search engines are the primary gateway to delivering mobile leads.
External link building including press release optimization training, directory submissions (high quality, paid directories only) and partner links with whom the company has a valid business relationship.
You can also take advantage of bookmarking, social networking, and business directory sites. The previous two years have just been test flights. You haven't seen anything yet regarding local search and the real power bestowed upon the people not...
This is more of a hope than a prediction, but my hope is that all people recognize what is and isn't a truly viable and useful directory versus someone's attempt to capitalize on the link seeking frenzy.
Quality – Make certain the directory is indexed. This continues to be true in 2013. What has changed over the years is the degree of risk associated with operating outside of the Google Webmaster Guidelines.
Large Directory Sites One phrase that has been ubiquitous when discussing offsite SEO tactics for the past decade is “link neighborhoods. There have been countless articles, presentations and graphics describing what they are, how to identify them...
Your company or tool can be in our directory too! Dear Readers, It's December so we have bundled a bunch of Search Engine Watch (SEW) site updates for you as a holiday gift! The new features include an optimized user experience for tablet devices...
A full directory of directories is in the works and will return to this space in early 2013. Search Engine Watch has been covering search engines since June 1997 and has watched the industry evolve to its current state.
Spending a day submitting your site to every free directory on the web is a waste of time. If a directory makes sense and isn't one that exists only for the purpose of hosting links, try it and see if it brings you any traffic, but considering many...
Once you get past a few directory submissions and some other low-hanging fruit, there is really no one size fits all methodology to acquire links. I've seen what works and what doesn't, especially at the enterprise level.
Closing down now are the publisher tool AdSense for Feeds, Classic Plus, which let users add a background image to Google's homepage, and Places Directory, an Android app for finding things locally. Google announced that it is closing down more of...
Brand websites are most popular for tablet searches and smartphone travel searches while local directory apps are most popular for smartphone restaurant and automotive searches. Mobile touches every demographic regardless of gender, age, race, and...
Or, they can go to the Google Ad Creation Marketplace Directory and hire a vendor that matches their style and budget. It may seem odd to see a post about how to launch an ad campaign on YouTube for the holidays.
