Isn't one in a series of over-optimized anchor text on irrelevant blogs and forgotten directories. How do we, as search marketing professionals, defeat the legacy of spam? The industry's reputation affects all of us, and the question demands an...
In other words, links that aren't spammy and available just for the taking (no more blog comments, web 2.0 microsites, article directories, etc). After you have meticulously completed a link audit and followed all of the steps necessary to emerge...
Those consultants ended up building exact match anchor text links in spammy directories, in blogrolls on spammy blogs, and via comment spam. When business owners first reach out to me about a Penguin hit, their emails can be hard to get through.
Disseminate structured and unstructured citations (IYPs, directories, blog mentions etc. Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on...
Furthermore, thin content placed in low-authority article directories does not bring strong results. Google is growing market share and vowing to implement more changes aimed at reducing web spam and manipulative linking.
Directories This will be the first time that this many Meetup groups of marketing professionals, brand advertisers, agencies, and business leaders from the New York metropolitan area have converged at one industry networking event.
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They take you outside the “usual suspects” that might be on your database or media directories, and identifies others that you might not have thought of. It’s covered extensively by mainstream media, specialist sites, and expert bloggers.
So many great effects of having above-average visuals; from a search POV one of the main ones is improved CTR: in many directories / local search engines CTR is a ranking factor. For large organizations with thousands of locations you face a...
Many low quality, made for SEO directories, have a gray bar or PR 0. The worst time to conduct a link audit is when you need to. Don’t wait for a Penguin update to wipe out your rankings in the SERPs or an “unnatural links” warning to hit your inbox.
Article directories Google has released two new videos in its popular Webmaster Help series that shed new light on a couple of hot topics in the SEO industry: how to you identify unnatural links and why Google wont switch off the PageRank Toolbar...
Tons of directories, article submission sites, comment spam, link networks, etc. When I first begin speaking with companies that have been impacted, my goal is to quickly identify exactly what happened over time, so I can begin the process of...
Article directories were hit in the initial Penguin release on April 24, 2012. Directories are not a volume source of links. In addition, if you have some links that resulted from article directories, then work on getting them removed.
The really great organic backlinks that are going to add long-term value to your web presence, digital footprint and organic search positions and conversions won't happen overnight by buying or trading them, or submitting to directories.
Directories, bylines, guest posts, referrals. To diversify your marketing campaigns, focus on getting mentions, write guest posts, list your company in directories, get reviews and answer questions on Qt mean that we need to completely abandon...
Once you've gathered these pages, directories, or subdomains, see if any have backlinks. Reclaiming old backlinks is the easiest and most efficient link building method you can perform. I love digging into what I like to call the "catacombs" of...
Many low quality, made for SEO directories, share this characteristic. You know it’s going to be a bad (day, week, month …), when Google sends you one of these: Receiving an email like this is scary. At best, your business won’t receive any organic...
I’ve been told that some of the old style link building tactics such as article directories syndication, web 2.0 profiles and blog posting, has lost a lot of its value for tier one of building, which is link building essentially that goes to your...
Sure, there are lot of links it will be easy to say goodbye to; cheap directories, site-wide footer links, paid blog post links on blogs linking to everything from dog toys to canned ham. Things that never used to "hurt" a website are now bringing...
External link building including press release optimization training, directory submissions (high quality, paid directories only) and partner links with whom the company has a valid business relationship.
