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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  2. What is SEM? Depends on Who You Ask

    To me, SEM covers the whole gamut of marketing via search engines, both organic and paid", said Mark Traphagen, senior director of online marketing at Stone Temple. I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    If you're a director of online marketing, it's likely you don't have the time to do this. I often tell clients that local is the "back door" into competitive search results pages. Search engines are geo-locating results more and more – not just the...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Aegis Media's Director of Digital Communications, Andrey Chernishov, predicts that the whole RTB media spend in Russia will amount to about 15 percent until 2015. Today, we are finding it much more effective than classic display media buying due to...

  5. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Donnie Franzen, director of ecommerce for the retailer said SNAP has impacted the company's ROI. Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts a...

  6. Bing Denies Censoring Search Results, Blames 'Glitch'

    In a statement, Bing senior director Stefan Weitz said: Microsoft has been forced to deny that its Bing search engine is censoring some results for users across the world. For example, for the search term "达赖喇嘛" (Dalai Lama), GreatFire found that...

  7. SEO Basics: 8 Essentials When Optimizing Your Site

    During the Introduction to SEO session at SES New York, Carolyn Shelby (@CShel), Director of SEO, Chicago Tribune/435 Digital, fully explained the extreme value SEO can deliver to a site, and stressed the importance of basic SEO using the...

  8. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. Segment Contributed by: Pamela Nelson is the Senior Director of Analytics...