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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience Manager. I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. New mobile app promotion features will be launched across AdWords in search ads, Google...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  4. What is SEM? Depends on Who You Ask

    To me, SEM covers the whole gamut of marketing via search engines, both organic and paid", said Mark Traphagen, senior director of online marketing at Stone Temple. I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    If you're a director of online marketing, it's likely you don't have the time to do this. I often tell clients that local is the "back door" into competitive search results pages. Search engines are geo-locating results more and more – not just the...

  6. Yandex & Google: A Big Change for Russia's Display Ad Market

    Aegis Media's Director of Digital Communications, Andrey Chernishov, predicts that the whole RTB media spend in Russia will amount to about 15 percent until 2015. Today, we are finding it much more effective than classic display media buying due to...

  7. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Donnie Franzen, director of ecommerce for the retailer said SNAP has impacted the company's ROI. Big data app company BloomReach today attempted to make the shopping experience more personal with its announcement of SNAP – technology that adapts a...

  8. Bing Denies Censoring Search Results, Blames 'Glitch'

    In a statement, Bing senior director Stefan Weitz said: Microsoft has been forced to deny that its Bing search engine is censoring some results for users across the world. For example, for the search term "达赖喇嘛" (Dalai Lama), GreatFire found that...