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  1. Search Top Priority Among SMBs [Study]

    Steve Marshall is the director of research for BIA/Kelsey. According to the survey responses, search and PPC are the dominating priority with 60.6 percent of the results. The results of the survey show that for 2015, these SMBs view search...

  2. Can Groupon Break Into the Search Market?

    Though the two platforms are inherently different - Groupon being more about discovery than Yelp, where users typically have a destination - Benjamin Spiegel, managing director of strategy at GroupM, thinks Yelp has an advantage over Pages.

  3. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    However, Joe Laszlo, senior director of the mobile marketing center at IAB, believes that there is plenty of overlap in mobile and desktop ad buying. This year, mobile revenues increased 76 percent to $5.3 billion from the $3 billion reported at...

  4. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Even with the glowing reviews for paid search, Shop.org's executive director, Vicki Cantrell, said retailers should expand their horizons. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing...

  5. Marin Adds Google Shopping Campaign Management

    The integration of Productsup’s technology with the Marin Software platform is great news for us," said Christina Noble, Account Director SEA at blueSummit. Marin estimates retailers will allocate one-third of their entire paid search budgets to...

  6. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    A manager or director level is best, since the LinkedIn profile of the sender is attached to the email. One the best features on Facebook is Graph Search. For example, a simple search for "Friends of friends who work at The New York Times" resulted...

  7. 5 Takeaways From the World Cup for Global Search Marketers

    Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com that the 2014 World Cup would be the "largest marketing campaign in the history of Adidas soccer. It was crazy and intense, and for those in the search world, there were many...