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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Even with the glowing reviews for paid search, Shop.org's executive director, Vicki Cantrell, said retailers should expand their horizons. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing...

  2. Marin Adds Google Shopping Campaign Management

    The integration of Productsup’s technology with the Marin Software platform is great news for us," said Christina Noble, Account Director SEA at blueSummit. Marin estimates retailers will allocate one-third of their entire paid search budgets to...

  3. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    A manager or director level is best, since the LinkedIn profile of the sender is attached to the email. One the best features on Facebook is Graph Search. For example, a simple search for "Friends of friends who work at The New York Times" resulted...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com that the 2014 World Cup would be the "largest marketing campaign in the history of Adidas soccer. It was crazy and intense, and for those in the search world, there were many...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience Manager. I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail about...