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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    We will all miss him but are delighted that he will continue his longstanding involvement with the show and websites as both a valued speaker and expert contributor," said John Barnes, managing director, Digital, Tech, and Interactive Marketing...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    Bookending the session was 352's director of digital marketing, Erin Everhart. Who is responsible for managing and delivering the content? What's the right strategic framework for identifying content opportunities that can enable you to accomplish...

  3. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    That was the opening message from Bruce Daisley, UK Managing Director for Twitter. "Getting the right message to the right people at the right time can strongly augment your message. Citing Oreo's success story from last year's Super Bowl and Oreo...

  4. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    Although there was a bit of a decrease in compensation for execs at the top, it's likely that the influx of new, lower-salaried employees lowered the average, according to Nathan Safran, director of research for Conductor.

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    A single view of your customer only happens when you can see each channel they're touching," said Matthew Eichner, Managing Director at DoubleClick Search Americas for Google. Marketing is still viewed in an old-world way: as an expense, not an...

  6. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    If you're a marketing director, CMO, or other person responsible for branding, public relations and/or online marketing, you also should be aware of what people are saying about your company and your key executives – and your competitors – and...

  7. Integrating Owned, Earned & Paid Media For Better SEO

    For example, recently AOL (parent of TechCrunch, Huffington Post, MapQuest and other digital environments) morphed the role of Simon Heseltine, Director of SEO to "AOL Audience Development (SEO the underlying signals, data sources, and how we...

  8. Attention Digital Marketing Director: Read This for Your Social Media Success

    As a digital marketing director, you need to be constantly aware and measuring success in social. The role of the digital marketing director today is more complex than it has ever been and it's only getting more so due to the nature of social media...