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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. Jerry Dischler, vice president of product management for AdWords, explained the motivation...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  3. What is SEM? Depends on Who You Ask

    To me, SEM covers the whole gamut of marketing via search engines, both organic and paid", said Mark Traphagen, senior director of online marketing at Stone Temple. I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    If you're a director of online marketing, it's likely you don't have the time to do this. You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements covered, now is the...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    Aegis Media's Director of Digital Communications, Andrey Chernishov, predicts that the whole RTB media spend in Russia will amount to about 15 percent until 2015. One of the fastest growing trends currently in digital marketing is real-time bidding.

  6. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Donnie Franzen, director of ecommerce for the retailer said SNAP has impacted the company's ROI. Making the web experience unique to your audience is something marketers strive for. That’s why real-time personalization technology and methods are...

  7. Bing Denies Censoring Search Results, Blames 'Glitch'

    In a statement, Bing senior director Stefan Weitz said: Microsoft has been forced to deny that its Bing search engine is censoring some results for users across the world. Research carried out by Chinese freedom of speech blog GreatFire.org...