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  1. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Matt Heindl, senior director of social media marketing at Razorfish, told Digiday brands may have to "pay to play" with the new algorithmic model. At the Citi Global Technology Conference in New York, Twitter’s chief financial officer (CFO) Anthony...

  2. What Marketing Executives Say About Content Targeting

    At Conductor (I am Conductor’s director of research), we are in the final stages of a research study that takes a broad look at how the changes in digital — consumers’ ability to interact with brands on their own terms, brands’ content imperative...

  3. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Even with the glowing reviews for paid search, Shop.org's executive director, Vicki Cantrell, said retailers should expand their horizons. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing...

  4. Marin Adds Google Shopping Campaign Management

    The integration of Productsup’s technology with the Marin Software platform is great news for us," said Christina Noble, Account Director SEA at blueSummit. Marin estimates retailers will allocate one-third of their entire paid search budgets to...

  5. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    A manager or director level is best, since the LinkedIn profile of the sender is attached to the email. Turn to public relations. It's one of the most valuable online marketing strategies you can use, resulting in increased traffic, quality links...

  6. 5 Takeaways From the World Cup for Global Search Marketers

    Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com that the 2014 World Cup would be the "largest marketing campaign in the history of Adidas soccer. If you're reading this, then it's highly unlikely that you avoided hearing...