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  1. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    This report also provides directional data to understand the how pushes in traditional/offline media influence digital behaviors and performance. Google Analytics Top Conversion Paths report provides excellent data to help you synchronize your...

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Bing and Yahoo organic search data is available (unless the engines are used in a browser blocking search terms) and directional for all organic optimizations. In the near future, Adobe will be sharing a few new methods and solutions to solve for...

  3. Search Engine Strategies Names 5 New Members to SES Advisory Board

    Lamberti, former Senior Vice President, Search and Media, comScore Networks;• Jeannie Moran, eCommerce Marketing Director, AutoNation; and• Gregg Stewart, Senior Vice President, Interactive, TMP Directional Marketing.

  4. Search Engine Strategies Names 5 New Members to SES Advisory Board

    Gregg Stewart, Senior Vice President, Interactive, TMP Directional Marketing. Ron Belanger, Vice President of Agency Development, Yahoo Search Marketing; Jeff Ferguson, Director of Online Marketing, Napster;

  5. Local Search Tactics for Tough Economic Times

    Small businesses tend to allocate their promotional dollars more heavily toward direct response and directional marketing, as branding is usually of secondary consideration. In tough economic times, small business owners tend to be better at...

  6. Common currency

    We're now going back to basics, with trades aimed at taking advantage of simple directional moves, and bullish plays on the dollar. Typically, traditional basket transactions have recently evolved in line with the volatility of their underlying...

    Published
  7. SearchDay | Universal Search Should Be a Plus

    Dec 8, 2008 I have a report that I send out to clients reporting their back links as displayed by Yahoo's link: operator.yes, I do note to the client how this is just directional, and that this is not an entirely accurate figure).

  8. 4 Reasons to Go to SES Chicago

    If you look over the list of sponsors and exhibitors for SES Chicago, you'll see familiar names like Acronym Media, DoubleClick, iProspect, PrintPlace.com and TMP Directional Marketing as well as new names like AdBuyer.com, ideaLaunch, Rosetta...

  9. Offline and Online Conversions Tracking: Increase Your ROI

    In September, comScore and TMP Directional Marketing came out with the second wave of The Local Search Usage study, which found that one out of three Internet yellow pages (IYP) searchers visit with the goal of obtaining phone numbers (only 17...