SEO News

Direct Sales

RSS
  1. Native Advertising for Small Business: The Missing Link?

    Bone Suckin’ Sauce had an 83 percent increase in online sales as a direct result of having used Facebook’s Promoted Posts. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Don't be sales-y. A link from a fire department blog may not be a direct fit. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have then had to bow out due to the whip cracked by Google and its search...

  3. Survey Says: Stop Making Assumptions About Your Content

    What I discovered, however, was that what my sales team was in need of were short compelling proof points and more digestible slide formats. As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal - such...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    The long sales cycles, multiple individuals involved in interacting with all media types on multiple platforms, and the significant spend on pull and push marketing were certainly driving factors. By looking at their tactics, they found that the...

  5. 3 Ways to Dig Deeper for Bigger Paid Search Success

    The benefits of a personalized program are pretty impressive: 67 percent of agencies have seen increases in sales due to personalization. Now you can show the customer that you know them, welcome them back, or create specific ad copy that directs...

  6. Content Conundrum: The Vanity vs. Performance Dilemma

    Do you simply want traffic and shares or is the aim to influence a brand, prospect, and tie in with a wider sales, CS, or business plan? Ensure that vanity metrics play a part of your measurement process but as a facilitator rather than direct...

  7. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Tracking pixels and URL parameters are extremely fragile and the smallest change could break their functionality and this will negatively impact conversions, sales, revenue, ROI, etc. Upon this discovery, we asked the client to address this issue...

  8. Pick Up on Current Events for Link Building

    Everybody will be alert to your goals to want all this media attention, so any form of direct sales should be avoided. Giving your website an active role in current events is a lot more efficient than creating the media attention from scratch.