SEO News

Direct Sales

RSS
  1. Content Conundrum: The Vanity vs. Performance Dilemma

    Do you simply want traffic and shares or is the aim to influence a brand, prospect, and tie in with a wider sales, CS, or business plan? Ensure that vanity metrics play a part of your measurement process but as a facilitator rather than direct...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Tracking pixels and URL parameters are extremely fragile and the smallest change could break their functionality and this will negatively impact conversions, sales, revenue, ROI, etc. Upon this discovery, we asked the client to address this issue...

  3. Pick Up on Current Events for Link Building

    Everybody will be alert to your goals to want all this media attention, so any form of direct sales should be avoided. Giving your website an active role in current events is a lot more efficient than creating the media attention from scratch.

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel. But with intense competition and multiple sellers, it takes some creativity to stand out and grow...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Are any sales being offered? What is their sales offer? You’ll get the best learnings by looking at more than just direct competitors though. Put together a list that includes both successful direct competitors who are very active in PPC as well as...

  6. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of a regular sales agent because their needs might differ. A lot of poor decisions we see on CTC campaigns are a direct result...