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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Tracking pixels and URL parameters are extremely fragile and the smallest change could break their functionality and this will negatively impact conversions, sales, revenue, ROI, etc. Upon this discovery, we asked the client to address this issue...

  2. Pick Up on Current Events for Link Building

    Everybody will be alert to your goals to want all this media attention, so any form of direct sales should be avoided. Giving your website an active role in current events is a lot more efficient than creating the media attention from scratch.

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel. But with intense competition and multiple sellers, it takes some creativity to stand out and grow...

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Are any sales being offered? What is their sales offer? You’ll get the best learnings by looking at more than just direct competitors though. Put together a list that includes both successful direct competitors who are very active in PPC as well as...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    For example, if a customer is looking for a business account they should be directed perhaps to a B2B specialist instead of a regular sales agent because their needs might differ. A lot of poor decisions we see on CTC campaigns are a direct result...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    In today's digital, social landscape, the path from sales prospect to customers is far from linear. Every aspect of the marketing mix and sales process must be cohesively orchestrated to connect with prospective customers and provide everything...

  7. 8 Tips for Building Your Internal Content Marketing Strategy

    Shorten the sales cycle. Has your company been sending out newsletters or direct mail pieces for three decades? It's a heartbreaker and it's one we can all relate to. We all know what it feels like to kill ourselves for someone else, only to let...

  8. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    Some of the top manufacturers of consumer packaged goods (CPG) – those products like soda, candy, liquor, and toothpaste – are using paid search not for direct sales, but for brand awareness – just like they would television ads.

  9. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving direct sales. One thing I’ve found to be true in my years of working in search marketing is that...