SEO News

Direct Response Television

  1. Microsoft Opens Online Scroogled Merchandise Store

    The campaign has been both web-based and on television, but they have now stepped it up even further by releasing a line of Scroogled branded items such as T-shirts and mugs. The Scroogled campaign began a year ago, and earlier this year Microsoft...

  2. Reach and Frequency: SEO Secret to Brand Building on Google?

    As someone who came into the SEO/digital marketing space from a traditional marketing background (radio/television/print), it’s fun to think about where we’re heading next. If we can compile all of the information on exposure of the brand and how...

  3. Local Search: Where's the Love?

    User demand has exploded (according to recent comScore data) and many advertisers, large and small, are seeing cost-effective online video as a substitute for television advertising (one of the biggest victims).

  4. SearchDay: What Can TV Learn from Search?

    VERTICAL SEARCH A few television and cable companies appear to have taken a page from the online marketing playbook. But if television networks are to take a page from the Internet, they should take the entire page.

  5. What Can TV Learn from Search?

    A few television and cable companies have taken a page from the online marketing playbook lately. Television ads, on the other hand, are much more passive. Meanwhile, Internet Protocol Television (IPTV) is looming on the horizon with promise of...

  6. PPC Advertising: Art or Science?

    Written in 1898, before the Internet, television, or radio, it's one of the first hands-on manuals to present fundamentals based on scientific testing. Before I get into the details of how PPC advertising differs from other forms of direct response...

  7. Branding Steers Search Beyond Direct Response

    Search is stamped by media experts as a direct-response vehicle; broadcast television, as a branding tool. Search has been labeled a direct-response medium because for so many categories, this always-on (response-driven) campaign can be quite...

  8. Schmidt: Google Still A Tech Company Despite The Billboards

    To dismiss the Google web site is to suggest that a major television network in the United States such as NBC is in trouble because it doesn't own the other networks, as well. Q: Was your corporate motto, "Don't be evil," a direct response to

  9. Branding through Search: Strategies & Tactics

    Do the obvious, mention the website in your print, television, radio, and other ads. Fortify the soft creative of brand advertising with hard stats and response mechanisms. Not only does Search offer tremendous potential, but as Fishkin reminded us...