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  1. 5 Critical Factors for Optimized Mobile PPC Targeting

    You've probably read numerous articles in the past few years about the importance of optimizing mobile for creating a response design website. Launch Mobile Preferred Ads It's shocking to see how many mobile PPC ads send users to experiences that...

  2. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Contests and giveaways: The aforementioned report also states that second highest response rate on social media belongs to contests and giveaways. You don't want to blast people with ads and follow them around the Internet for six months, but you...

  3. Trends and Techniques for Digital Marketers and Data Geeks #SESTO

    But if they first asked “How are you feeling today” and waited for a response (of which 90 percent answered “good”), their yes rate jumped to 32% John Gagnon, Bing Ads Evangelist at Microsoft, jumped into his morning keynote at SES Toronto talking...

  4. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Having difficulty getting a response from AdWords Support about your Google Shopping campaign? Google is rotating its product listing ads. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues...

  5. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    However, post-roll ads, which produce higher click-throughs, tend to appeal to direct response advertisers with a call to action. Ads placed at the end of a video have a better click-through rate – about 3 percent –when compared to ads placed...