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Direct Response

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  1. How to Work When Nothing Seems to Work

    Flexibility is critical when it comes to serving challenging customers, although our first response to resistance is usually rigidity and pushback – it’s only human. More aggressive clients will be quite direct, making it clear they will not act on...

  2. 3 Ways to Dig Deeper for Bigger Paid Search Success

    Now you can show the customer that you know them, welcome them back, or create specific ad copy that directs that customer to your customer service section vs.that direct response landing page. We both got our start at the same place but since then...

  3. Google Responds to 'Right to Be Forgotten' Questionnaire

    In light of the most recent European ruling on the so-called "Right to Be Forgotten," Google issued a public, or what it called "transparent," response to a questionnaire it received from the Article 29 Working Party, an organization comprised of...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Do you have SLAs in place for response times of reported issues? Which publisher relationships are direct? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all...

  5. Pick Up on Current Events for Link Building

    Here's how to prepare your website for future events so you can attract links with your prompt response. Prepare an early response to one of the following examples. Everybody will be alert to your goals to want all this media attention, so any form...

  6. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    It's easy to be swept up in the hype of controversy about which linking strategy is OK and Matt Cutts' latest cryptic video response. Social media has had a more difficult time proving direct ROI and Google's recent announcement affirms that...

  7. 5 Critical Factors for Optimized Mobile PPC Targeting

    You've probably read numerous articles in the past few years about the importance of optimizing mobile for creating a response design website. This means if you have mobile modifiers and geographic modifiers, they may not be in direct conflict for...