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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Do you have SLAs in place for response times of reported issues? Which publisher relationships are direct? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all...

  2. Pick Up on Current Events for Link Building

    Here's how to prepare your website for future events so you can attract links with your prompt response. Prepare an early response to one of the following examples. Everybody will be alert to your goals to want all this media attention, so any form...

  3. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    It's easy to be swept up in the hype of controversy about which linking strategy is OK and Matt Cutts' latest cryptic video response. Social media has had a more difficult time proving direct ROI and Google's recent announcement affirms that...

  4. 5 Critical Factors for Optimized Mobile PPC Targeting

    You've probably read numerous articles in the past few years about the importance of optimizing mobile for creating a response design website. This means if you have mobile modifiers and geographic modifiers, they may not be in direct conflict for...

  5. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Contests and giveaways: The aforementioned report also states that second highest response rate on social media belongs to contests and giveaways. Direct marketing: This is the old guard in this list but you should certainly consider direct...