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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What about forms from Salesforce or other customer relationship management (CRM) platforms? Which publisher relationships are direct? Performing well in local search depends on many different tactics, so finding a partner with tools and technology...

  2. Why You Need to Own Your Data & Digital Assets

    In addition to analytics and reporting, it is important to put in place a regime of downloading contacts, fans, friends, etc.into formats that facilitate relationship-building away from the platform. Most social platforms don't promote you taking...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. This mutually beneficial relationship will create access to clients of Yandex to...

  4. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    He also brings up the issue of perhaps where someone has blocked follower for specific reason, such as an abusive relationship. Someone could change the relationship status or someone could block a follower and so it would be a little unfortunate...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    One fact has become clear: It's imperative that marketing and sales work in concert in order to gain the full advantage of how today's landscape impacts the relationship with prospects and customers. Social media has become the ultimate delivery...

  6. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    CPG manufacturers of beer have no trouble understanding their audience, and the relationship between football and alcohol. Some of the top manufacturers of consumer packaged goods (CPG) – those products like soda, candy, liquor, and toothpaste...

  7. 11 Must-Measure KPIs for Content Marketing Success

    Some may be only useful for SEO, and that has its place, but other sources that compete with engagement KPIs for commercial landing pages could be a great place to set up an ongoing relationship. It lets you know how well your content is being...

  8. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    The relationship with your holiday crowd doesn't have to end once the lights come off the Christmas tree. Direct marketing: This is the old guard in this list but you should certainly consider direct marketing as a tool for creating lifetime...

  9. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Advertising and PPC has a Shifted Relationship with SEO But it also has direct implications (which we're still learning about) for broader SEO. Many have gone so far as to ask whether SEO as a profession is dead: for one interesting perspective...

  10. Matt Cutts on How to Guest Blog Without Looking Like a Spammer to Google

    You can have paid links with "buy online cheap Viagra" and that sort of stuff or you can have article marketing where someone doesn't even have relationship with the blog and they just write an article 500 words where they embed keyword-rich...

  11. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Each will depend on your relationship with the publisher. Referral data can still be difficult in either scenario above, and furthermore referrals can have larger impacts than direct traffic. Because of this we define "analytics" as the software...