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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Social is more than just engagement and many ad formats are proving effective in driving direct response goals. There are many disciplines within marketing, and as teams begin to collaborate more to drive cross-channel synergy, there are lessons to...

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    It's easy to be swept up in the hype of controversy about which linking strategy is OK and Matt Cutts' latest cryptic video response. These statistics confirm why many small businesses ask for SEO as their first online marketing product, they know...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    And the response rate was high for many categories. Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. A lot of poor decisions we see on CTC campaigns are a direct result of...

  4. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Contests and giveaways: The aforementioned report also states that second highest response rate on social media belongs to contests and giveaways. Direct marketing: This is the old guard in this list but you should certainly consider direct...

  5. Social Media Automation: A Beginner's Guide for Small Business Owners

    Thank yous": When a human reaches out to you, find a way to build the contact into a relationship with a highly customized (i.e.human) response. Social media has been in the news for years as the newest marketing tool that will transform how...