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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    You can find it in Google Analytics in the left navigation under Conversions > Multi-channel Funnels > Top Conversion Paths In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries...

  2. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    This also serves to move pages higher up in the navigation and fewer clicks from the home page, a nice authority signal. What's more, proprietary conversion data helps you figure out what is and what isn't working for an ROI standpoint; where to...

  3. The NFL & Fantasy Football: A Match Made in Search Heaven

    Once fans have their fantasy leagues set, they are less likely to search for information and insight and instead rely on bookmarks and direct URL navigation for ongoing team management. Whether they want you to renew your league, expand your...