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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    It also meant that messages that previously would be limited to mediums much smaller in their reach could now be placed on mediums that provide them much larger reach. It's becoming an important part of any organization's marketing mix and can have...

  2. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    This makes Twitter content a platform for live content discovery, which is effective not only for relaying news, but also for brands to get out their messages. Plan for these everyday moments when timing your messages for your social media campaigns.

  3. Twitter Speak From @ to Z – Terms & Definitions

    It works as a dashboard to keep your organized by showing you all of your different Twitter feeds including your home feed, mentions, Direct Messages, and Activity. You can report a tweet to Twitter as spam for several different reasons – they're...

  4. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Viewers are more likely to engage with an ad's messages when the social has been recommended than when encountered through browsing (10 percent higher brand association). Devra Prywes, Unruly's Marketing Director, added, "Creating and distributing...

  5. 10 Vital Steps to Building Social Influence

    Moving away from mass marketing messages to distribute unique, personalized messages and a user experience designed to yield results would prove to be highly effective in the 2008 campaign, and subsequently adapted for the 2012 campaign.

  6. How to Create a Visible & Engaging LinkedIn Profile

    Here are the steps you need to take to make your profile visible and engaging so that qualified leads start flying into your LinkedIn Messages Box. The first and most crucial step to driving qualified leads via LinkedIn marketing is for you to...

  7. Search Engine Reputation Management Services

    SEO for marketing mainly focuses on ranking your own website; SEO for PR should also be focused on boosting messages on other sites. Companies need to become aware that all their activities can result in well-ranked online messages that can have a...