Diane Clarkson, analyst for Jupiter Research, concedes that even they haven't looked specifically at the potential for this vertical. According to research by E-Consultancy's Affiliate Marketing Networks Buyer's Guide, the £3.13 billion total for...
More retailers are turning to social media as part of their back-to-school marketing campaigns, according to Jupiter Research. The back-to-school season has grown in importance for retailers and leads into the all important fourth quarter sales...
Berk, a former search analyst with Jupiter Research, joined Marchex last year when it acquired Open List, a local search technology company he founded. Independent Local Search Marketing Firms – Some SEMs target local businesses specifically, while...
It's a valid perspective, as Jupiter Research reported that only 16% of advertisers bought BT last year. Search is essentially a direct marketing vehicle, text-based and sold in a CPC economy. At a recent Behavioral Marketing Forum, publishers said...
Measuring an SEM's Job PerformanceA new study from iProspect and Jupiter Research finds that more search marketers are able to measure ROI than could two years ago, and more search marketers' jobs are being measured against both search metrics and...
Measuring an SEM's Job PerformanceA new study from iProspect and Jupiter Research finds that more search marketers are able to measure ROI than could two years ago, and more search marketers' jobs are being measured against both search metrics and...
A new study from iProspect and Jupiter Research finds that more search marketers are able to measure ROI than could two years ago, and more search marketers' jobs are being measured against both search metrics and overall business results.
Most search marketers perform an average of five job functions in addition to their core responsibilities, according to new research from iProspect and Jupiter Research. Other commonly performed tasks include marketing communications (49%), market...
Jupiter Research and SEMPO (the Search Engine Marketing Professional Organization) have released results of separate surveys providing one of the most detailed looks yet at current practices and advertiser spending in the search marketing industry.
Jupiter Research and SEMPO (the Search Engine Marketing Professional Organization) have released results of separate surveys providing one of the most detailed looks yet at current practices and advertiser spending in the search marketing industry.
According to Jupiter Research, for each dollar generated online, travel companies recorded an additional $5 revenue from traditional channels as a direct result of research that consumers did online. Search marketing in the travel industry is...
In this column, Gary Stein from Jupiter Research covered the same topic at length. Jupiter Research found that Overture had the best features and management interface of major paid listings providers, according to interviews that were done with...
Jupiter Research says local search will grow at a slower rate than general search advertising, primarily because local advertisers are slow to spend online. Local search is overhyped, says Jupiter Research.
In this column, Gary Stein from Jupiter Research covered the same topic at length. Paid search spending isn't going to grow as rapidly as in the past, says a new report from Jupiter Research. Fadner also recounts concerns that were aired...
Advertising agencies are spending more on search engine marketing, with one in five marketers buying in excess of 1,000 keywords, according to Jupiter Research. Search Engine Strategies begins today in San Jose, with over 60 sessions ranging from...
Online ad spend will meet print ad spend in 2007, then surpass it in 2008, Jupiter Research estimates. You'll find the link in the left-hand column of the forum site at http://forums.searchenginewatch.com, or here is the direct link to it: http...
Jupiter Research's Gary Stein stressed the same thing earlier this year in his Dragging Search Above the Line (by the Scruff of Its Neck) article. In it, he shared how nearly half of those in a Jupiter Research survey said they had branding as a...
Advertising agencies are spending more on search engine marketing, with one in five marketers buying in excess of 1,000 keywords, according to Jupiter Research. This version of the article for Search Engine Watch members offers additional tips and...
Jupiter Research's Chris Elwell guided the exposition with several searching questions of his own. Building a search marketing company holds the promise of both meaningful profits and a lot of fun -- but it takes hard work and some savvy business...
Nearly half of those in a Jupiter Research survey said they had branding as a search campaign goal. The show will cover search engine marketing issues, just as with the SES events held in the United States.
