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  1. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Branded keyword data helps validate the performance of event marketing in association with brand development and webmaster tool programs provide a simple way to better support this initiative. On the heels of Aberdeen's 2012 report, Trip Kucera...

  2. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Viewers who enjoyed the video they watched demonstrated 139 percent higher brand association, 97 percent higher purchase intent, 35 percent higher brand favorability, and 14 percent higher brand recall than their counterparts who did not enjoy the...

  3. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    Every university has an alumni association with its own dedicated website, and nearly all publish an alumni news section with notes about the accomplishments and milestones of former students. For example, I ran this post a few years ago "The Best...

  4. Non-Google Link Strategy: An Example of Stealth Link Marketing

    The American Medical Association (AMA) is a great example. Let’s look at one real life successful link marketing project. They contacted every hotel within 10 miles of their business and pursued a co-marketing arrangement where whenever someone...

  5. Lead Scoring: How B2B Search Marketers Can Lead the Process

    Once the appropriate lead scoring criteria is established, B2B search marketers should do their part to input form requirements in association to conversion actions on the site. B2B search marketing teams should step up to the forefront in lead...

  6. IL Affiliate Tax Being Challenged As CA Pass it

    The Performance Marketing Association challenged the constitutionality of the Illinois law taxing products sold by affiliate marketers residing in the state, filing a lawsuit claiming it violates federal law; as the California State Assembly...

  7. Top Level Trends of SEM Worldwide in 2010 and 2011

    The industry is growing fast, organizations such as Search Engine Marketing Professional Organization, Interactive Advertising Bureau, and Web Analytics Association have all been working hard to establish standards and best practices in...

  8. Elixir Interactive Online Reputation Management Case Study

    Downhill is a frequent speaker at Ad:Tech, AMA, Search Engine Strategies, SMX, Searchnomics, American Marketing Association, PRSA and the Society for Women Engineers. What you may not realize is how common it is for good, reputable brands to fall...