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  1. Native Advertising for Small Business: The Missing Link?

    The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori, chair of the Business Marketing Association. Since a successful search marketing campaign is often contingent on its content...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Branded keyword data helps validate the performance of event marketing in association with brand development and webmaster tool programs provide a simple way to better support this initiative. On the heels of Aberdeen's 2012 report, Trip Kucera...

  3. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Viewers who enjoyed the video they watched demonstrated 139 percent higher brand association, 97 percent higher purchase intent, 35 percent higher brand favorability, and 14 percent higher brand recall than their counterparts who did not enjoy the...

  4. Lead Scoring: How B2B Search Marketers Can Lead the Process

    Once the appropriate lead scoring criteria is established, B2B search marketers should do their part to input form requirements in association to conversion actions on the site. B2B search marketing teams should step up to the forefront in lead...

  5. IL Affiliate Tax Being Challenged As CA Pass it

    The Performance Marketing Association challenged the constitutionality of the Illinois law taxing products sold by affiliate marketers residing in the state, filing a lawsuit claiming it violates federal law; as the California State Assembly...