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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    To harness the extraordinary power of peers and experts, these marketers are finding was to build relationships with important individuals over time. All too often marketers want to target generic groups such as mommy bloggers or tech bloggers.

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Most marketers have used a keyword spy tool before, usually entering in a keyword or domain to see what the tool reports back. Direct Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to...

  3. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Furthermore, 72 percent of marketers that use PPC plan to increase their PPC budgets in 2014, which demonstrates it is generally successful. SEO is a very popular migration path from PPC, and 93 percent of marketers plan to use content marketing in...

  4. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    However, there are obviously still plenty of benefits and marketers shouldn't cease those benefits simply because there doesn't seem to be direct relation between those two social media platforms and Google ranking.

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    It didn't take long for marketers to raise their virtual pitchforks and attack Cutts for killing off something that so many people were using, whether they were using it for good or for evil. But smart marketers have already moved on from any SEO...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Marketers must shift their thinking from keywords to context when developing pages, posts, updates, and conversations that put the brand in the path of customers. An astounding 70 percent of content generated by B2B marketers goes unused or...

  7. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    B2B marketers realize that they need to consistently reach their target audience to successfully close business. The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing.

  8. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    CPG marketers attempt to maximize share of voice by layering their keywords with terms that span different stages in a consumer’s awareness and usage of the brand, including: brand terms (“Special K”), product terms (“breakfast cereal”), problem...

  9. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    With an emphasis on the website as the ultimate destination for all marketing activity (email, social media, etc.marketers should be able to predict ROI of time and resources invested using web data. Far too often, marketers depend on search...