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  1. Survey Says: Stop Making Assumptions About Your Content

    Ultimately, in order for content teams to justify more budget and resources, marketers must be able to demonstrate the value of their outputs. Additionally, surveys enable marketers to understand a bit more about attitudes, sentiments, and...

  2. 3 Ways to Dig Deeper for Bigger Paid Search Success

    I wrote back in April some ways I think search marketers can take advantage of this program. Now you can show the customer that you know them, welcome them back, or create specific ad copy that directs that customer to your customer service section...

  3. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    What Does This Information Mean for Marketers? While you may not have considered search advertising to be an avenue for brand awareness in the past, it is clear that it does have a direct impact. Traditionally, the value in search advertising has...

  4. Why You Need to Own Your Data & Digital Assets

    Google Analytics is one of those assets that web designers, developers, and marketers have seized away from the brands they are tasked with serving. Direct access to data enables customized reporting and the ability to allow data to lead them into...

  5. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Content marketing is becoming a central part of the marketing mix and as more budgets are being allocated to it, marketers are under increasing pressure to prove its success. Testing format can also be tricky because of the direct impact it has on...