SEO News

Direct Marketers

  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    What Does This Information Mean for Marketers? While you may not have considered search advertising to be an avenue for brand awareness in the past, it is clear that it does have a direct impact. Traditionally, the value in search advertising has...

  2. Why You Need to Own Your Data & Digital Assets

    Google Analytics is one of those assets that web designers, developers, and marketers have seized away from the brands they are tasked with serving. Direct access to data enables customized reporting and the ability to allow data to lead them into...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Content marketing is becoming a central part of the marketing mix and as more budgets are being allocated to it, marketers are under increasing pressure to prove its success. Testing format can also be tricky because of the direct impact it has on...

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    To harness the extraordinary power of peers and experts, these marketers are finding was to build relationships with important individuals over time. All too often marketers want to target generic groups such as mommy bloggers or tech bloggers.