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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Influencer marketing isn't direct mail 2.0. Anyone can do bad influencer marketing. The real question is can you do good influencer marketing? The leading brands and agencies have understood influence isn't about megaphones and popularity and the...

  2. 8 Tips for Building Your Internal Content Marketing Strategy

    Has your company been sending out newsletters or direct mail pieces for three decades? It's a heartbreaker and it's one we can all relate to. We all know what it feels like to kill ourselves for someone else, only to let our own needs go unmet.

  3. Integrating Owned, Earned & Paid Media For Better SEO

    Since most marketers have not fully mastered SEO, they miss this opportunity and often result to direct mail, media campaigns, paid search or other costly programs. In fact, a surprising number of brands manage these functions without the benefit...

  4. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    Daily Mail (UK) Google are completely behind promoting Google+ and marketers who are only focusing on the direct ROI of what works right now, really should be more forward thinking and investing in the future to prepare themselves for what is only...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. If landing page optimization and conversion funnel testing are not on the...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...