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  1. Content Conundrum: The Vanity vs. Performance Dilemma

    Is it sharing a specific message? Every day a new list is published with no real business or performance-based metric associated – the new content/social link bait in poor disguise. Ensure that vanity metrics play a part of your measurement process...

  2. Pick Up on Current Events for Link Building

    Getting attention from out of nowhere is always hard, but when you link your message to something that already receives a lot of attention it becomes much easier. Link building isn't such a well known goal for attention yet, so people will gladly...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    However it seems that even Cutts agrees that his message wasn't coming across clear enough to the SEO community with those videos. MichelleDLowery the nuanced ways that I said it in my last 2-3 videos didn't seem to be getting the message across...

  4. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Ensure that your message and purpose is consistent throughout the site Traditionally, this is with the logo at the top of the page, but sometimes is simply a link that says home, such as with the breadcrumb setup.

  5. Twitter Speak From @ to Z – Terms & Definitions

    D: Dashboard, Direct Message People will refer to a direct message as a "direct message" or a "DM. DM (Direct Message) You can also reply to a direct message (which is private), but when people refer to a "reply" they're typically talking about...

  6. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Recommendations have a large role to play for brands in changing off-message perceptions amongst their audiences as well as in actively cultivating on-message perceptions. Interestingly, online sharing and emailing of the link are immediate...