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  1. Content Conundrum: The Vanity vs. Performance Dilemma

    Every day a new list is published with no real business or performance-based metric associated – the new content/social link bait in poor disguise. Ensure that vanity metrics play a part of your measurement process but as a facilitator rather than...

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    An example link (from a French site) for MainStreetHost (from September, 2013 – this isn't something they did "back in the day," this is current stuff): Here's a screenshot of another link: But honestly, after reviewing MainStreetHost.com's...

  3. Pick Up on Current Events for Link Building

    Getting attention from out of nowhere is always hard, but when you link your message to something that already receives a lot of attention it becomes much easier. Link building isn't such a well known goal for attention yet, so people will gladly...