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  1. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    The image for the card should be at least 800 x 200 pixels. The card fallback URL should be your homepage or a direct link to the place on your site where users can sign up for the newsletter. They are the amplifiers that spread the good word about...

  2. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Image Credit: Sigo Paolini/Flickr Direct marketing gives us enough direction that thinking that far out of the box usually moves us away from relevance and connection with our market. We can identify our prospects' wants and needs, survey our...