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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Check all image alt attributes While the direct impact on SEO is very low, these metrics are worth tracking as they can help with outreach campaigns and online promotions.minutes A few simple mini-deep dives at specific times throughout the year...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. A campaign must also be designed to accomplish business goals like connecting with influencers, branding objectives...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This was a multivariate test, where in addition to the button in hero, SAP tested body with images versus no images and then tested a more human-oriented image for the background of the hero – the big win was getting an offer (CTA) into the hero...

  4. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    The image for the card should be at least 800 x 200 pixels. The card fallback URL should be your homepage or a direct link to the place on your site where users can sign up for the newsletter. They are the amplifiers that spread the good word about...