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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Additionally, high conversion rates on Amazon have a direct correlation to ranking organically in Amazon searches, so paying attention to providing a positive customer experience is very important. But if you can see overall order volume go up for...

  2. Google Improves GDN Targeting With Bizo Audience Segments

    While advertisers could control specific sites and placements, DSPs and direct to partner buys often provided superior targeting capabilities. This is due to the cost of Bizo and other third party data providers being baked into your advertising...

  3. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors. You’ll get the best learnings by looking at more than just direct competitors though.

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Make sure applicable presentations, media content, and other promotional material contain requisite embed code and share buttons, either through integration of existing social media assets or direct implementation on site/conference.

  5. Social Media Automation: A Beginner's Guide for Small Business Owners

    Direct ROI for Social Media Stinks Direct leads from social media for a small business can be very low, especially in less interesting spaces. Rather than avoiding social media entirely, small businesses should recognize that these secondary...

  6. Driving Consumer Insights With Mobile Analytics

    The main issue with going in this direction is that the amount of data usage can really rack up monthly costs if your users don't have an unlimited data plan. So if there's a problem that's going to happen before the app crashes you can say "let's...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...