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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Additionally, high conversion rates on Amazon have a direct correlation to ranking organically in Amazon searches, so paying attention to providing a positive customer experience is very important. The giant in online retail, Amazon is a great...

  2. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    There was an SEO that said "OK, we see a lot of links on Facebook and those are the pages that rank well," but that's correlation, that's not causation. However, there are obviously still plenty of benefits and marketers shouldn't cease those...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing. Make sure applicable presentations, media content, and other promotional material contain requisite embed code and...

  4. 21 Ways to Scale Content Promotion for Maximum Exposure

    With content creation, there’s a direct correlation with input/output. The more people that see your content, the better chance you have of achieving your goals, be it developing brand awareness or thought leadership, building links, generating...

  5. 10 Vital Steps to Building Social Influence

    Eighty-four percent of 700 business leaders, entrepreneurs, and marketing professionals believe there is a correlation between an influencer’s reach and their ability to drive action, according to the study.