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Direct Consumer Advertising

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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  2. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    Some of the top manufacturers of consumer packaged goods (CPG) – those products like soda, candy, liquor, and toothpaste – are using paid search not for direct sales, but for brand awareness – just like they would television ads.

  3. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Mobile Consumer Preferences: Smartphone vs. This difference in typical usage location leads to a different type of user intent related to consumer expectation of distance. But today, many mobile campaigns are measured based on the assumption that...

  4. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    When campaigns are evaluated on a served impression basis, the reported lift metrics are diluted by all of the impressions that were delivered but never seen and therefore had no ability to influence consumer behavior.

  5. Mobile Marketing: Connecting With Your Audience on the Move

    A good experience for a consumer can change brand preference. Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app, sequential usage and in store purchase.

  6. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Brands selling direct to consumer saw their trademark CPCs rise significantly, as click throughs were diverted from their trademark search ads to the image-pleasing PL ads shown right on the search results page run by their retail partners,” they...

  7. Holiday Season Search Trends of Top U.S. Retail Brands

    They are bidding on their own keyword of “walmart.com”, but they also bid on more precise keywords such as “hp touchpad” and “gears of war 3”, directing the consumer to view ads for something in particular that Walmart carries.