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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does [VENDOR NAME] have an API we can connect with? Which publisher relationships are direct? Performing well in local search depends on many different tactics, so finding a partner with tools and technology to help you manage them all is critical...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Category keywords enable you to connect with as many consumers as possible as they are in the purchasing process. While you may not have considered search advertising to be an avenue for brand awareness in the past, it is clear that it does have a...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Every aspect of the marketing mix and sales process must be cohesively orchestrated to connect with prospective customers and provide everything they need to make that purchase decision. The collection and analysis of customer data is paramount to...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Events present an opportunity for B2B SEO professionals to connect with potential site owners for link building outreach. Make sure applicable presentations, media content, and other promotional material contain requisite embed code and share...

  5. 10 Outrageous Social Media Predictions for 2014

    In 2014, we will see the first wave of advocacy marketing solutions that connect publishers with normal people that have some level of Klout. Twitter profiles, Facebook pages and complete online personas will be created for TV and movie characters...

  6. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    For Cross Site Scripting it is believed that up to 82 percent of all site applications are vulnerable (if you connect to a database with a form it qualifies). Site security used to be the stuff of big companies and governments, but with so many...

  7. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Google+ is the vehicle to connect your content with others and hence if you are not utilizing Google+ you are not utilizing authorship markup. Author Rank is a phrase coined by the SEO industry and relates to the future/potential for Google to use...