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  1. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Sure, some of them are probably connected to direct competitors that offer similar services to ours, but most likely they are also part of the communities surrounding Amazon, eBay, and tons of other brands that offer online shopping.

  2. Your SEO Competition Isn't Who You Think It Is

    In search, the currency is the click, and if they aren't clicking on our link they could be clicking on any other link on the page, whether or not we think about them as direct competitors. Here's why you should avoid making assumptions about who...

  3. Pick Up on Current Events for Link Building

    While all your competitors are planning ahead for annual or seasonal events like national holidays, you should rather skip these crowded times (unless you have a fantastic plan). Everybody will be alert to your goals to want all this media...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. I recommend ad testing as one of the first things you should optimize and...

  5. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Whatever will make your ads fresh, relevant and stand out from competitors in the search results! The ad and landing page copy was a direct match. Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose-dive...

  6. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    You’ll get the best learnings by looking at more than just direct competitors though. Put together a list that includes both successful direct competitors who are very active in PPC as well as top companies in a similar industry or with the same...

  7. Linking the Google Way in 2014

    Websites owned by Google Ventures have direct access to Google. Now I'm going to let you in on a little secret of mine – the first place I look to for competitors is Google Ventures. My previous column showed you the right way to build links in 2014.

  8. Localization for International Search Engine Optimization

    There are many horror stories about poorly translated advertisements, so don't think that you can simply pay for direct translation of your web copy and be successful. Find out how your competitors are advertising their products and services in the...

  9. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    One thing I’ve found to be true in my years of working in search marketing is that virtually every company has a good idea of who their top overall competitors are, but very few can say who their biggest competitors are on the search engines.

  10. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Once an opportunity is identified, compare SEO metrics to determine where focus should be placed and how best to meet and beat your competitors. Note: "(not provided)" shouldn't be confused with the issue of iOS 6 organic traffic showing up as direct.