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  1. Search Engine Marketing Checklist for Hotel Marketers

    Unless a hotel booking engine website has a stronger brand value than that of major competitors – where the majority of Web traffic will be direct traffic – the most effective channel for generating optimum traffic is from search engines.

  2. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Analyze keyword data using a reputable keyword research tool and see what keywords your (successful) competitors are using, to make sure you're optimizing for the right keywords. It's important to distinguish the bounce rate for organic visitors...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Be sure to compare your top three to five competitors as well each month.minutes While the direct impact on SEO is very low, these metrics are worth tracking as they can help with outreach campaigns and online promotions.minutes

  4. 3 Ways to Dig Deeper for Bigger Paid Search Success

    However, things like competitors and conversion rates vary greatly between states. Now you can show the customer that you know them, welcome them back, or create specific ad copy that directs that customer to your customer service section vs.that...

  5. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Sure, some of them are probably connected to direct competitors that offer similar services to ours, but most likely they are also part of the communities surrounding Amazon, eBay, and tons of other brands that offer online shopping.

  6. Your SEO Competition Isn't Who You Think It Is

    In search, the currency is the click, and if they aren't clicking on our link they could be clicking on any other link on the page, whether or not we think about them as direct competitors. Here's why you should avoid making assumptions about who...

  7. Pick Up on Current Events for Link Building

    While all your competitors are planning ahead for annual or seasonal events like national holidays, you should rather skip these crowded times (unless you have a fantastic plan). Everybody will be alert to your goals to want all this media...

  8. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. I recommend ad testing as one of the first things you should optimize and...