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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    While the direct impact on SEO is very low, these metrics are worth tracking as they can help with outreach campaigns and online promotions.minutes Most importantly they must be compelling, especially when comparing them to those of the competition...

  2. Last-Minute SEO - Here Come the Holidays!

    Get your site in the top positions for a highly trafficked phrase and unless you find yourself at the end of an algorithmic update or greatly increased competition in your vertical, you will usually get a multi-fold return on that investment (as...

  3. Your SEO Competition Isn't Who You Think It Is

    I had the pleasure of discussing the SEO competitive landscape as part of the 5 Spying Strategies You Can Use Today to Dominate Your Competition panel at ClickZ Live New York earlier this month. The key takeaway: your online competition may not be...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    Adding in videos as well can really help your product stand out from the competition. But with intense competition and multiple sellers, it takes some creativity to stand out and grow sales. Additionally, high conversion rates on Amazon have a...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. Use this example of metrics to benchmark your efforts against the competition and measure...

  6. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Direct marketing gives us enough direction that thinking that far out of the box usually moves us away from relevance and connection with our market. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and...

  7. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Ultimately, we want to see how we compare against the competition so we can leverage best practices and enhance our current performance. Let’s face it, not only is PPC getting more competitive, but the competition is getting smarter.

  8. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    In several dramatic examples, we found CPG brands whose top keywords seemed to have little if anything to do with the product itself and would actually put the brand in competition with advertisers outside of its CPG category on the search engines.