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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    It's easy to be swept up in the hype of controversy about which linking strategy is OK and Matt Cutts' latest cryptic video response. Local TV advertising: 1 percent Agencies should steer inexperienced customers into PPC first because it is most...

  2. Mobile Marketing: Connecting With Your Audience on the Move

    Other’ conversions: Instead of direct response metrics, on mobile there are other ways to ‘convert’ such as buy on device, call, download app, sequential usage and in store purchase. If consumers are using on average four screens, the simple...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Inquiry Response Times Advertising (ad impressions, clicks, traffic) Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!