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  1. 11 Must-Measure KPIs for Content Marketing Success

    Context is critical to figuring out the value of a social sharing program, if a piece of content did indeed go viral, and how to replicate that success. It lets you know how well your content is being picked up by other thought leaders, but also...

  2. Google Grants Cannabis Group $240,000 in AdWords Money & Other Products

    Our regular Grants program was approved for this organization as a certified 501(3)(c) non-profit to run ads that comply with our policies. In a January post on Search Engine Watch, Amman Badlani talked about recent changes to the Google Grants...

  3. Mobile Marketing: Connecting With Your Audience on the Move

    The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. Other’ conversions: Instead of direct response metrics, on mobile there are...

  4. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    In “A Deep Dive into Facebook and Datalogix: What's Actually Getting Shared and How You Can Opt Out”, they explain how loyalty programs are the backbone of Datalogix’s advertising metrics program: He published a post on the Facebook blog Monday...