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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. A campaign must also be designed to accomplish business goals like connecting with influencers, branding objectives including...

  2. Survey Says: Stop Making Assumptions About Your Content

    Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with advertising that really stuck with me. Ask them in a direct way and avoid a bias or leading wording. A panelist shared a story about her husband’s...

  3. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    While you may not have considered search advertising to be an avenue for brand awareness in the past, it is clear that it does have a direct impact. Traditionally, the value in search advertising has always been centered on increases in click...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we saw them advertising on a keywords several months back, and they are still advertising for it now, most likely it is working for them. Direct This information is primarily on paid advertising, but on the SEO / content marketing side of...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    Sell-side platforms: Have their own interface, allowing management of advertising inventory for publishers. Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs...