SEO News

Direct Advertising

RSS
  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    While you may not have considered search advertising to be an avenue for brand awareness in the past, it is clear that it does have a direct impact. Traditionally, the value in search advertising has always been centered on increases in click...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Sell-side platforms: Have their own interface, allowing management of advertising inventory for publishers. Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs...

  3. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Twitter increases the effectiveness of TV advertising. Specifically:  percent of them research on Twitter.percent use store locators.percent actually purchase.percent of Twitter mobile users say they are influenced by content on Twitter when buying...

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Local TV advertising: 1 percent Agencies should steer inexperienced customers into PPC first because it is most similar to Yellow Page advertising. Social media has had a more difficult time proving direct ROI and Google's recent announcement...