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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    While you may not have considered search advertising to be an avenue for brand awareness in the past, it is clear that it does have a direct impact. Traditionally, the value in search advertising has always been centered on increases in click...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we saw them advertising on a keywords several months back, and they are still advertising for it now, most likely it is working for them. Direct This information is primarily on paid advertising, but on the SEO / content marketing side of...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    Sell-side platforms: Have their own interface, allowing management of advertising inventory for publishers. Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs...

  4. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Twitter increases the effectiveness of TV advertising. Specifically:  percent of them research on Twitter.percent use store locators.percent actually purchase.percent of Twitter mobile users say they are influenced by content on Twitter when buying...

  5. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Local TV advertising: 1 percent Agencies should steer inexperienced customers into PPC first because it is most similar to Yellow Page advertising. Social media has had a more difficult time proving direct ROI and Google's recent announcement...