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  1. Native Advertising for Small Business: The Missing Link?

    Native Advertising Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge. Native advertising is the missing link in a small business’s content marketing plan that can make it...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. A campaign must also be designed to accomplish business goals like connecting with influencers, branding objectives including...

  3. Survey Says: Stop Making Assumptions About Your Content

    Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with advertising that really stuck with me. Ask them in a direct way and avoid a bias or leading wording. A panelist shared a story about her husband’s...

  4. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    While you may not have considered search advertising to be an avenue for brand awareness in the past, it is clear that it does have a direct impact. Traditionally, the value in search advertising has always been centered on increases in click...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If we saw them advertising on a keywords several months back, and they are still advertising for it now, most likely it is working for them. Direct This information is primarily on paid advertising, but on the SEO / content marketing side of...