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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...

  2. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. Mobile advertisers spend more per UK mobile consumer than...

  3. 2013: Tipping Point for Mobile Ad Monetization

    While last year brought increased mobile engagement among advertisers, their mobile investments were still proportionally low. However, industry leaders are expecting this gap to continue shrinking, with eMarketer predicting U.S.mobile ad spending...

  4. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    The automotive industry is experiencing a boom in mobile ad spending. Expenditures have increased nearly 375 percent from Q2 2011 to Q2 2012. Combined with a 51 percent conversion rate among mobile auto searchers per the recent xAd-Telmetrics...

  5. Mobile Purchase Path Insights for Successful Mobile Ad Campaigns [Study]

    Calls are a key activity along the mobile path to purchase and the study confirms that mobile marketers should ensure their campaigns include phone numbers as most consumers want to connect with the business before making a final purchase decision...

  6. 5 Local-Mobile Recommendations for the Pay Per Call Comeback

    Out with the old, in with the new. Well, kind of. Pay per call, which allows advertisers to pay a set price for each call generated by a certain ad or campaign, isn’t new to local search, but it’s making a big comeback in 2012 thanks to the mobile...