Bill Dinan, president of Telmetrics, says mobile devices are often a staple in any online search. Dinan says brands must continue to look at ways to meet expectations of mobile users, which includes creating apps and mobile-optimized sites.
While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. Mobile advertisers spend more per UK mobile consumer than...
While last year brought increased mobile engagement among advertisers, their mobile investments were still proportionally low. However, industry leaders are expecting this gap to continue shrinking, with eMarketer predicting U.S.mobile ad spending...
The automotive industry is experiencing a boom in mobile ad spending. Expenditures have increased nearly 375 percent from Q2 2011 to Q2 2012. Combined with a 51 percent conversion rate among mobile auto searchers per the recent xAd-Telmetrics...
Automotive mobile marketers should recognize Auto searchers' preference for mobile websites over apps to reach mobile searchers that don't know exactly what they are looking for and maximize and monetize mobile ad performance," said president of...
With more than 2 million orders of the iPhone 5 placed within the first 24 hours, the consumer mobile movement shows no sign of waning. Mobile touches every demographic regardless of gender, age, race, and even income.
Calls are a key activity along the mobile path to purchase and the study confirms that mobile marketers should ensure their campaigns include phone numbers as most consumers want to connect with the business before making a final purchase decision...
Many local search advertisers today want performance based ad programs and advertising providers are happy to be able to monetize the leads they are delivering via pay-per-click, pay-per-call or via another action-based lead activity.
Out with the old, in with the new. Well, kind of. Pay per call, which allows advertisers to pay a set price for each call generated by a certain ad or campaign, isn’t new to local search, but it’s making a big comeback in 2012 thanks to the mobile...
We are very excited to be working with Yelp, one of the premier names in today's local advertising market," said Bill Dinan, president of Telmetrics. In a discussion with Bill Dinan, president of Telmetrics, he explained to me how call tracking...
