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Diminishing Returns

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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    As with any expansion, you need to reach beyond your comfort zone, while clearly marketing your point-of-diminishing returns. The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords.

  2. Don’t Neglect Landing Page Analysis

    A common worry here is that an account’s development could become a never-ending march towards increased granularity and complexity that takes the media team far past the dreaded point of diminishing returns and eventually becomes nearly...

  3. 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

    Seasoned marketers hit diminishing returns while novice testers struggle with where to start. A great landing page can easily increase conversion rates between 100 and 300 percent. The process to getting a great landing page is deceptively simple...

  4. The Long Tail Is Dead -- Long Live the Long Tail

    If you are maxed out on impressions for your main keywords or have reached a point of diminishing returns, the long tail is a viable option for you. Despite the various dichotomies of many dispersed advertisers, the use of the ubiquitous “long tail...