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  1. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    You’ll also find your performance data in the new “Product groups” tab and “Dimensions” tab, instead of the “Auto targets” tab. Google AdWords announced today that by the end of August, regular Product Listing Ads (PLA) campaigns will be going away...

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The basic Internet math of "traffic * conversion rates = conversions" goes a long way here, but don’t be afraid to dig in and get the data you need if your situation is more complex — assisted conversions, custom dimensions and events can all bear...

  3. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    This same analysis can be applied to time of day, days of the week, locations and more dimensions – focusing first on conversion rates as your guide. 2013 brought enhanced campaigns – the good and the bad – to search marketers.

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. How to Use this Segment: Apply this segment to your SEO reports...

  5. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    These reports are so powerful because they give you the ability to slice data dimensions like, geography, mobile, days before the conversion, exposure path, keyword, etc. The search ecosphere offers many brilliant business intelligence and analytic...

  6. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Coming from someone we "know" through social media or in the real world, a story that has one of these dimensions to it will connect emotionally and leave a lasting impression. In local, there was Yelp.

  7. Top Online Retailers Lag in Mobile Experience [Study]

    By implementing RWD, marketers ensure that their sites can be rendered across all current AND future devices of all dimensions (i.e.wearable technology, etc. You might think the big ecommerce brands already have that figured out, but The Search...