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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Adding a secondary dimension takes the keyword query report to the next level. Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This handy segment filters for a variety of mobile devices by applying a regular expression to the screen size dimension. It controls for devices that aren't fully detected by Google Analytics by excluding screens with a 0x0 pixel dimension, which...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The stories we share the most are always personal on some level and usually contain some dimension of usefulness, sweetness, humor, inspiration, or surprise. At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new...

  4. What You Can Learn From Google Analytics Mobile Reports

    To break out Apple devices by generation you would need to use screen resolution alongside Mobile Device Info, either in a secondary dimension or advanced segment, as each generation (though not the models within them) uses a different resolution.

  5. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Jonah Stein: The Good: AdWords Dimension Paid working earned media and paid media together – is the strategy that is working most effectively. Nine Bay Area Meetup Groups plan to attend the SES San Francisco networking cocktail reception on...

  6. How to Use the Browser & OS Reports in Google Analytics, Plus 15 Reasons Why

    Another way to look at it is using the pie chart functionality which can show you the percentage of revenue being generated from each dimension you're reviewing, like so: The Technology reports in Google Analytics contain a whole host of fantastic...