Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. According to Digitas, the lack of brands using Pinterest leaves a gap in overall marketing strategies.
Digitas is another customer, and Sean McDonald, vice president and group director, search engine marketing for the agency, says, "It's a solid tool that really does a lot of the things we need to make our lives easier.
Google and Digitas collaborate to drive original mobile marketing insights and research - Google Mobile Ads Blog Industry Google launches first corporate bond deal, taking advantage of low rates - Los Angeles Times
The AAAA Digital Committee Speaks About Quality" -- David Jacobs, Senior VP of Publisher Services, Advertising.com and Jay Sears, co-chairs of the IAB Networks and Exchanges Committee, will moderate a discussion among representatives from the 4As...
Google frames those payments as investments in training and in a trading platform at VivaKi, Publicis' digital advertising network which includes Razorfish, Digitas and Publicis' media-buying agencies.
Mark Jackson (Vizion Interactive) is the moderator come referee, with fighters Rand Fishkin (SEOmoz), Melanie Mitchell (Digitas), Thomas Bindl (Refined Labs GmbH), and Benu Aggarwal (Milestone Internet Marketing) taking up their corners.
Razorfish will continue to operate under its brand name and will be part of VivaKi, a Publicis entity that includes Digitas, Starcom MediaVest Group, Denuo, and ZenithOptimedia. Microsoft unloaded a potential conflict of interest today when it...
VivaKi, the Publicis Groupe operation that encompasses Starcom MediaVest Group, Zenith Optimedia and Digitas, will be among the first agencies to use Admira to help its clients plan and buy media when Admira rolls out later this year.
Steven Kaufman, SVP Media Director of Digitas. Check it out: If you read the fine print in the rates and registration details for SES New York 2009 you will see an Expo Only Pass -- which is free in advance or $50 on-site.
The members of the originaly advisory board who are rotating out include:• Sandeep Aggarwal, Senior Equity Research Analyst, Oppenheimer • Jocelyn Griffing, Senior Vice President, Online Media, Icon International;• Steven Kaufman, Senior Vice...
Steven Kaufman, Senior Vice President, Media Director, Digitas; This afternoon, Search Engine Strategies announced that five new members are joining the SES Advisory Board. The new advisory board members are: Matthew Bailey, President, SiteLogic...
Aaron Goldman of Resolution Media, Steven Kaufman of Digitas, Robert Murray of iProspect and Bob Tripathi of Discover Financial Services were posed that very question by SES's own, Kevin Ryan. I'm sure there will be more stories to come out of the...
Moderators: • Kevin Ryan, VP, Global Content Director, Search Engine Strategies Anne Kennedy, Managing Partner Robert Murray, President, iProspect • Aaron Goldman, VP, Marketing Steven Kaufman, SVP, Media Director, Digitas • Bob Tripathi...
Steven Kaufman, Senior Vice President, Media Director, Digitas Last Thursday, I had a chance to spend a full day with a diverse group of search engine marketers during the Search Engine Strategies “Optimizing for Universal Search” workshop in Seattle.
Publicis may be well on its way to doing just that, having acquired digital agency Digitas Inc for $1.3 billion last year. While the business model for advertising agencies needs change, Publicis CEO Maurice Levy says that agencies will adapt and...
Steven Kaufman, SVP Media Director, Digitas Whether you work at one of the top 10 ad agencies on Madison Avenue, or you head up an Internet advertising agency in Silicon Alley, you folks could use “a little churching up.
Steven Kaufman, SVP Media Director, Digitas; Bryan Eisenberg, Co-Founder, Future Now Inc.and Erica Schmidt, Global Director of Search, Isobar. Let's say you're a savvy, seasoned search engine marketer.
Ryan grilled interactive agency and search marketing presenters from the likes of Resolution Media, Digitas, and Outrider, who explained why their integrated search marketing campaigns should win the coveted Yahoo Searchlight.
The Search Engine Strategies (SES) Conference Steven Kaufman, SVP Media Director, Digitas; Bryan Eisenberg, Co-Founder, Future Now Inc.and Erica Schmidt, Global Director of Search, Isobar. Andrew Lipsman, an analyst at ComScore Media Metrix...
The Google Publicis Digitas alliance will shape the future of advertising both online and offline. Google is now the network that connects the social graph of the advertising industry. From global AAAAs to interactive agencies to SEM firms and SEO...
