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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former Search Marketing Practice Lead at Digitas. That is if you're selling digital marketing services in the form...

  2. Pinterest Fail: 70% of Brand Engagement is Generated by Users [Study]

    Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. According to Digitas, the lack of brands using Pinterest leaves a gap in overall marketing strategies.

  3. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    The AAAA Digital Committee Speaks About Quality" -- David Jacobs, Senior VP of Publisher Services, Advertising.com and Jay Sears, co-chairs of the IAB Networks and Exchanges Committee, will moderate a discussion among representatives from the 4As...

  4. Search Engine Strategies Names 5 New Members to SES Advisory Board

    The members of the originaly advisory board who are rotating out include:• Sandeep Aggarwal, Senior Equity Research Analyst, Oppenheimer • Jocelyn Griffing, Senior Vice President, Online Media, Icon International;• Steven Kaufman, Senior Vice...

  5. Search Engine Strategies Names 5 New Members to SES Advisory Board

    Steven Kaufman, Senior Vice President, Media Director, Digitas; This afternoon, Search Engine Strategies announced that five new members are joining the SES Advisory Board. The new advisory board members are: Matthew Bailey, President, SiteLogic...

  6. SES San Jose 2008: Top 10 Stories

    Aaron Goldman of Resolution Media, Steven Kaufman of Digitas, Robert Murray of iProspect and Bob Tripathi of Discover Financial Services were posed that very question by SES's own, Kevin Ryan. I'm sure there will be more stories to come out of the...

  7. SES San Jose tip sheet for bloggers and journalists

    Moderators: • Kevin Ryan, VP, Global Content Director, Search Engine Strategies Anne Kennedy, Managing Partner Robert Murray, President, iProspect • Aaron Goldman, VP, Marketing Steven Kaufman, SVP, Media Director, Digitas • Bob Tripathi...

  8. Conference speakers from brand name companies at SES San Jose

    Steven Kaufman, Senior Vice President, Media Director, Digitas Last Thursday, I had a chance to spend a full day with a diverse group of search engine marketers during the Search Engine Strategies “Optimizing for Universal Search” workshop in Seattle.

  9. Google Will Not Kill the Agency Star, Says Publicis CEO

    Publicis may be well on its way to doing just that, having acquired digital agency Digitas Inc for $1.3 billion last year. While the business model for advertising agencies needs change, Publicis CEO Maurice Levy says that agencies will adapt and...

  10. Ad agencies should slide on down to SES New York

    Steven Kaufman, SVP Media Director, Digitas Whether you work at one of the top 10 ad agencies on Madison Avenue, or you head up an Internet advertising agency in Silicon Alley, you folks could use “a little churching up.