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  1. SEO Is No One-Trick Pony

    A common expression in recent years has been that "if it’s digital, it’s optimizable. One question did strike me as something that I think too often is bantered in executive meetings throughout the world

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be approved by all relevant members of the digital marketing food chain. All of these different tactics require a multichannel digital...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    What Can Traditional PR Teach the Digital World About Relationships? Pick up any one of those and read the "cover lines," the carefully crafted words on the front cover, and you’ll soon find a treasure trove of content strategy tips and, critically...

  4. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Face-to-face transactions are replaced with digital transactions that require less -- or no -- human interaction. In a highly transparent world, empty promises and promotional stunts can do more harm than good.

  5. 5 Takeaways From the World Cup for Global Search Marketers

    Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely exposed somehow to the event through digital and traditional ads. Social spending, for example, on World Cup-related campaigns rose to the half-million to...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    It's the digital lobby of your business. Also, not all content is digital. Yes, we live in a consumer-driven world now, and not only do you need to understand exactly what content your target audience wants, you need to be obsessed with them to...