Get a crash course in the latest online marketing strategies at SES Toronto, June 12-14. Early Bird Rates expire TODAY!
Return on Investment: If you're like most digital marketers, you probably have difficulty correlating ROI to marketing initiatives. A good analogy from the sports world is the team score vs.the box score.
But as digital marketers looking for every edge in this quickly changing world, this tool is a must-know for the coming years. Curtis Wong, a Principal Researcher for Microsoft Research who kicked off the project, explains, “The goal always has...
There are dozens of great charities, in your own backyard, that are begging for the kind of help that a digital marketer can provide. This is where digital marketing really pays off. In fact, I would argue that you have an obligation to use your...
The Brandcast event was held for advertisers at a Lower East Side pier in New York as part of a week of "NewFronts" (digital media's version of the TV tradition of promoting programming and selling ads).
With the release of "The New Digital Age: Reshaping the Future of People, Nations and Business", Eric Schmidt was quite busy. The idea is to surface relevant activity based on where you are in the world, serving up tweets from others around you...
It's the digital reflection of your brand. We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy.
In February 2013, Google/YouTube ranked as the top online video content property with 150.7 million unique viewers, followed by Facebook with 61.2 million, VEVO with 49.5 million, NDN with 46.3 million, Yahoo with 43.6 million, and Viacom Digital...
SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Traditional SEO provides a proven and stable foundation from which to move deeper into enterprise digital...
As digital marketers, we'll need to embrace content curators and develop relationships with them. He's easy to approach and is constantly engaging with his communities both virtually, and in the real world.
As long as violations of data protection laws are punishable by discount rates, the enforcement of data protection laws in a digital world with its high potential for abuse will be all but impossible," he said.
Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. The 100 Most Influential People in the World – TIMEYahoo CEO Marissa Mayer (a...
Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.
The problem with that one is that that's going to continue being a problem for your business if you don't address it; if you have no digital representation or no digital file of your products, then that's going to continue to become a bigger and...
But not too long after the blasts in Boston, there was a blast of a different sort on Facebook from social media thought leader Peter Shankman in reference to a tweet from David Armano, managing director of Edelman Digital.
It's still unclear exactly how we'll be identified, but presently, they seem to be leaning toward a digital "Information Card", which will be issued by the ID Provider we select. Google & NSTIC Leading the March to Digital Totalitarianism?
Mainstream adoption began in the 1970s, with VCRs peaking in the 1980s and '90s before being usurped by DVD and other digital recorders in the early 2000s. Not too long ago, the video tape was the media of choice for living rooms around the world.
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
And digital is proving harder than ever to conquer. This year’s “6 Best Jobs in the World” campaign by Tourism Australia has so far drawn in over half a million applications worldwide. According to their SlideShare presentation called “The World’s...
A well-optimized Google+ Local page can benefit your digital marketing strategy in the following ways: Leveraging these structured and unstructured opportunities will definitely contribute to moving your rankings up and achieving your digital targets.
Other digital highlights from the tour will feature crowd sourced videos and opportunities for fans to tweet for a song dedication from the artist herself during the show. As the newly named global director for Blackberry, Alicia Keys’ “Set the...
