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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen, learn, and exchange ideas with fellow industry colleagues.

  2. What is SEM? Depends on Who You Ask

    Soon after the term SEM came onto the digital scene, it became synonymous with paid search, at least to some authorities and many professionals working in the industry. SEM methods include: search engine optimization (SEO), paid placement...

  3. Combining Social & Content to Earn Visibility & Earn $$$

    Bookending the session was 352's director of digital marketing, Erin Everhart. Everhart also reminded the audience that we now live in a multiple device world, and your site needs to be device agnostic, but you can't just build a responsive design...

  4. Digital Data Trends – Search, Social, & Content Fusion

    I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from Milestone Internet Marketing shared key digital data campaign trends. More than 2.7 zettabytes of digital data exist today and as content, search...

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Marketers today want to reinvent themselves and the way they approach their work, but the majority need help to thrive in a digital world," said Brad Rencher, senior vice president and general manager of digital marketing business at Adobe.

  6. SEO for Startups & New Businesses: An 11 Step Plan

    I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in. With the business model and process elements covered...

  7. Google Improves GDN Targeting With Bizo Audience Segments

    As advertisers continue to require their digital marketing efforts accountable for results, the ability to deliver display advertising directly to your target market is essential. Bizo has access to over 120 million business professionals across...

  8. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...

  9. Yandex & Google: A Big Change for Russia's Display Ad Market

    One of the fastest growing trends currently in digital marketing is real-time bidding. This platform aids in purchasing audiences at scale across digital media for advertisers. This partnership will help open the competition in digital marketing...

  10. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    It's clearly something that will be very important to digital marketers in 2014. Pulizzi is saying that, like many other digital marketing channels and techniques, it will only deliver a meaningful ROI if it's properly planned and implemented.

  11. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The #SOTU campaign is a master class in digital media campaign management, and this was one of the best lessons from it. An analysis of the Interbrand 100 list (the world's top 100 brands) and their activity on Twitter, reveals that the world's top...

  12. How Vine Has Changed the Video Landscape in Just 12 Months

    The Unruly blog also posts the "6 Branded Vines You Should Watch Right Now" each week, so digital marketers can keep up some the latest short-form content being offered by brands. All this enables digital marketers to keep up with the twists and...