In fact, the production of digital and social content growth accounts for over 90 percent of all global data produced over the last two years, according to IBM. Building authorship, as per above, can improve rank through social signals and prepares...
In a recent New York Times opinion piece, Julian Assange addressed Google’s recent PR work to position themselves as a thought leader on our digital future. Julian Assange Challenges Google’s World View
If you answer "very often", you're a digital marketer's dream. Just as no consumer makes a purchase decision in a vacuum, no digital channel operates in one. Because digital marketing and attribution modeling are difficult, and digital marketers...
Retargeting used effectively is one of the most powerful tools in digital marketing, but it's not without its wrinkles – which sometimes require steps and hops and turns a polka dancer could appreciate.
The techniques include receiving multiple content items from a corpus of content items; receiving digital signatures each made by one of multiple agents, each digital signature associating one of the agents with one or more of the content items...
However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they graduate from the social platform to the brand's primary digital footprint – the website.
Return on Investment: If you're like most digital marketers, you probably have difficulty correlating ROI to marketing initiatives. A good analogy from the sports world is the team score vs.the box score.
But as digital marketers looking for every edge in this quickly changing world, this tool is a must-know for the coming years. Curtis Wong, a Principal Researcher for Microsoft Research who kicked off the project, explains, “The goal always has...
There are dozens of great charities, in your own backyard, that are begging for the kind of help that a digital marketer can provide. This is where digital marketing really pays off. In fact, I would argue that you have an obligation to use your...
The Brandcast event was held for advertisers at a Lower East Side pier in New York as part of a week of "NewFronts" (digital media's version of the TV tradition of promoting programming and selling ads).
With the release of "The New Digital Age: Reshaping the Future of People, Nations and Business", Eric Schmidt was quite busy. The idea is to surface relevant activity based on where you are in the world, serving up tweets from others around you...
It's the digital reflection of your brand. We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy.
In February 2013, Google/YouTube ranked as the top online video content property with 150.7 million unique viewers, followed by Facebook with 61.2 million, VEVO with 49.5 million, NDN with 46.3 million, Yahoo with 43.6 million, and Viacom Digital...
SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Traditional SEO provides a proven and stable foundation from which to move deeper into enterprise digital...
As digital marketers, we'll need to embrace content curators and develop relationships with them. He's easy to approach and is constantly engaging with his communities both virtually, and in the real world.
As long as violations of data protection laws are punishable by discount rates, the enforcement of data protection laws in a digital world with its high potential for abuse will be all but impossible," he said.
Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. The 100 Most Influential People in the World – TIMEYahoo CEO Marissa Mayer (a...
Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.
The problem with that one is that that's going to continue being a problem for your business if you don't address it; if you have no digital representation or no digital file of your products, then that's going to continue to become a bigger and...
But not too long after the blasts in Boston, there was a blast of a different sort on Facebook from social media thought leader Peter Shankman in reference to a tweet from David Armano, managing director of Edelman Digital.
