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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    One of the biggest challenges in working with (or for) enterprise companies is suggesting content ideas that will be approved by all relevant members of the digital marketing food chain. All of these different tactics require a multichannel digital...

  2. Your SEO Competition Isn't Who You Think It Is

    That doesn't mean we can create sophisticated videos for every one of our keywords to ensure Google surfaces video snippets for every relevant search, but it means we want to be plugged in enough to our competitive landscape to know when there is...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    NDN ranks ahead of Amazon sites, VEVO, Microsoft sites, Vimeo, and Turner Digital in the latest online video rankings. So, it's worth knowing more about an online video platform that says it "is disrupting the digital media industry in all the...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    According to Avinash Kaushik, Digital Marketing Evangelist at Google, "as a benchmark from my own personal experience over the years it is hard to get a bounce rate under 20%. This is true for all types of websites, whether you want your visitors...

  5. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    YouTube announced it had reached the milestone in a preview of the presentation it plans to make to advertisers May 1 in New York City, during the digital upfront," according to Dawn C. Creation: Gen C is deeply engaged with online video, watching...

  6. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    I had never even heard of King Arthur Flour before viewing their digital catalog. If publishers are going to take the effort to design a stylish, digital friendly catalog, annotate it properly, and then add rich content, they are going to want to...

  7. Is Super Bowl Advertising Money Well Spent?

    The Adobe Digital Index team analyzed 1.4 billion video starts during 10 large sporting events in 2012 and compared them to typical, non-event days. As media companies expand their digital content and ad insertion capabilities, especially in the...

  8. Google Catalogs Design Tips: How to Best Showcase Your Products

    Digital vs. But in the digital world the only factors that matter are the user experience and the size of the screen. Your business needs to be aware of these differences in order to present its product catalog effectively in the digital world.