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  1. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine is also one of the top 40 free apps on both the iTunes App Store and Google Play. All this enables digital marketers to keep up with the twists and turns in the video landscape. The Unruly blog also posts the "6 Branded Vines You Should Watch...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    With more than 100 million apps available in the Apple App Store alone, it's imperative for marketers to cut through the noise to gain visibility. Google's response to the evolving multi-device world was a step to better align its advertisers with...

  3. 10 Google Analytics Custom Events That Track the Untrackable

    Value: Another optional field, you can use value to store integers with your events (e.g.price, time codes, etc. Conversion rate optimization through tools like Visual Website Optimizer or Optimizely is becoming a mainstay in many digital marketing...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. According to Avinash Kaushik, Digital Marketing Evangelist at Google, "as a...

  5. Google’s Avinash Kaushik Talks Optimization Across All Channels at #SESTO

    Keep Your Site up to Speed would you accept this in a physical store? Avinash Kaushik, digital marketing evangelist at Google, took the stage at SES Toronto this morning to talk marketing program optimization across all channels.

  6. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Important note: this will only be available for download from the Google Play Store on April 31, 2012, so don't miss out. Please re-think in digital. Google is finally adding support for the classic video game system with the launch of 8-bit maps...