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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Through a mix of what I'm observing and reading and what I'm seeing working out in the field today for my clients, here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies.

  3. 10 Vital Steps to Building Social Influence

    Eighty-four percent of 700 business leaders, entrepreneurs, and marketing professionals believe there is a correlation between an influencer’s reach and their ability to drive action, according to the study.

  4. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    The leading event for experienced marketing and advertising professionals will take place March 25-28, 2013, at the New York Marriott Marquis. This means planning television and digital together to tell stories across devices and engage viewers...

  5. Is Super Bowl Advertising Money Well Spent?

    Experienced marketing and advertising professionals don’t watch the Super Bowl like most Americans do. The Adobe Digital Index team analyzed 1.4 billion video starts during 10 large sporting events in 2012 and compared them to typical, non-event days.

  6. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

    Adap.tv surveyed over 700 digital marketing and media professionals for this year's report. As the industry develops better, unified measurement tools, the mix of TV to online video, or online video to digital display may vary over time, but the...

  7. Combining Professional & User-Generated Videos Drives More Sales [Study]

    Whether it's produced by amateurs or professionals, it's all just video content to viewers. This study aimed to answer a critical question for today’s digital advertisers: ‘how do user-generated videos complement professionally-produced content, if...